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Law Firm Marketing and Business Development

Leadership: Never Lose Heart: Appreciating the Human

The Impact of What We Do as Marketers and Lawyers

Sometimes the legal profession can seem to be too much about money and the chase thereof. So, maybe it is time to talk more about the human impact of what we do — we almost never talk about what could arguably be the most important aspect of our professional lives: How what we do as professionals impacts the lives of real people, in meaningful ways.

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Much of what we learn at the many legal marketing conferences and programs we attend addresses the challenges of competition, innovation, change management and data analytics. Add to that the threat of Artificial Intelligence and myriad alternative legal service providers.

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