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Sometimes the legal profession can seem to be too much about money and the chase thereof. So, maybe it is time to talk more about the human impact of what we do — we almost never talk about what could arguably be the most important aspect of our professional lives: How what we do as professionals impacts the lives of real people, in meaningful ways.
Much of what we learn at the many legal marketing conferences and programs we attend addresses the challenges of competition, innovation, change management and data analytics. Add to that the threat of Artificial Intelligence and myriad alternative legal service providers.
By Kimberly Rice and Damien Smith
The daily demands and vast portfolio responsibilities of a legal marketer are weighty and, in too many instances, never ending. The highly charged, rigorous, deadline-driven culture of “more is more” stands in drastic contrast to a well-balanced body-mind-spirit experience.
By Marguerita Cheng
Reverse SEO is part of a firm’s online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.
By Mark Beese
While Design Thinking — a creative process for innovation — has become a staple topic in MBA programs and tech companies, it is just now showing up in law practice management circles.
By Dr. Sharon Meit Abrahams
Coffees, breakfasts, luncheons, dinners and receptions are all part of doing business; they are also essential to attracting business. These situations, however, can be uncomfortable. But there are ways to overcome the discomfort. The following are a few tips that will help you feel prepared and confident in networking situations.