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Law Firm Marketing and Business Development

Five Ideas Lawyers Can Learn from the Military

A Different Perspective for Marketers to Share

At West Point, the cadets are taught "Three Rules of Thumb" in deciding whether to take an action: Does this action deceive anyone or attempt to deceive anyone? Does it permit me an advantage to which I am not otherwise entitled? And, would I be satisfied with the outcome if I was on the receiving end of the action?


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Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.

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