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Law Firm Marketing and Business Development

From Your Editor: Happy New Year, 2018!

Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.

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As we begin a new year, I want to share some thoughts on the direction of legal services in the U.S. and our role as strategically-minded legal marketing executives who strive to help shape the success of our lawyer clients to think outside their comfort zones of hourly billing and high compensation packages — with little appetite to build their practices with the mindset of a business owner.

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