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I was quite sure I would progress through my entire career without the need to use an altered version of a Madonna song lyric as an article title, but life is all about surprises. And, for those unfamiliar with the reference, thanks for making me feel older than I already am. If there is one thing Madonna has always understood rather well, it is branding. That is the focus of this article. Well, digital branding to be exact.
Lawyers: Being Paid Shouldn’t Be Like Pulling Teeth!
By Peter A. Johnson
What Lawyers Can Learn From Dentists
Attorneys have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. Yet, here we are at the beginning of another year with many law firms still waiting anxiously for overdue checks to arrive. Shame on us for letting this happen. What can we do differently?
Sales Speak: The Reason Companies Aren’t Buying Is How Lawyers Are Selling
By Eric Dewey
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
Voice of the Client: So Important, It Comes First
By Catherine Alman MacDonagh
It is vital to have effective marketing and communications, but if legal and business professionals don’t listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
Digital Dive: How to Create (at least) Nine Pieces of Content in One Hour
By Spencer X. Smith
In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?
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