Follow Us

Law.com Subscribers SAVE 30%

Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.

Law Firm Management Law Firm Marketing and Business Development Social Media Technology Media and Telecom

‘Cause We Are Living in a Digital World …

As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.

X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

I was quite sure I would progress through my entire career without the need to use an altered version of a Madonna song lyric as an article title, but life is all about surprises. And, for those unfamiliar with the reference, thanks for making me feel older than I already am. If there is one thing Madonna has always understood rather well, it is branding. That is the focus of this article. Well, digital branding to be exact.

Read These Next