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The Confounding Paradox of Marketing Investment for Struggling Law Firms

“You have to spend money to make money.” Or, so holds the well-worn cliché. For those firms struggling to find meaningful growth in today’s market, where do they find the funds they need to spend in order to spur growth?

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Paradox. Conundrum. Quandary. Any of these terms could be used to describe the situation in which law firms searching for growth in today’s legal market find themselves.

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