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New York Real Estate Law Reporter
Ninth Circuit Upholds Most FCC Restrictions on Local Government Review of Wireless Installations
Steven M. Silverberg and Katherine Zalantis
The Ninth Circuit Court of Appeals’ recent decision in City of Portland v. Unites States significantly affects the ability of local governments to regulate the installation of so called “small cell” wireless facilities and addresses the ability of wireless providers to utilize utility poles.
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Create a Community to Connect and Empower
Ari Kaplan
I encourage you to cultivate your own community as a means of connecting and empowering your peers. These are a few ideas to help you launch and maintain a program.
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10 Common Misconceptions Lawyers Have About Media Relations
Randy Labuzinski
Traditional media continue to evolve and constrict in a marketplace consumed by non-traditional influencers, including bloggers, social media stars, bots. Accordingly, the art of media relations is more important than ever to make sure PR professionals are doing all we can to influence the dwindling number of legitimate journalists while managing and enhancing the public reputations of our law firm clients.
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Media & Communications: Advising a Client on Crisis Communications — The Three Rs and Three Fs
Janet Falk
If you have not already encouraged your partners to advise their clients of the need to develop a crisis communication plan in advance, and provided some guidance on best practices, do so immediately. As a complement to a well-developed plan, here are two mnemonic approaches to managing communications in a crisis: the three Rs and the three Fs.
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The Topography of a Strong Attorney Biography
John Buchanan
Part One of a Two-Part Article
Attorneys are generally not great salespeople (caveat: some are great salespeople, aka rainmakers) and they are often introverts. While lawyers may like to speak about themselves, many are not effective in how to speak about themselves and their work in a way that is appealing to clients.
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'Media & Communication:' We Wrote This Article to Share with You
Mary Margaret Gorman and John Hellerman
Develop content with a purpose in mind versus simply creating content for its own sake. Retweets and shares are fine, but they shouldn’t be the end goal of a lawyer’s effort. Instead, creating content should be about enabling the lawyer to feel comfortable and easily engage with clients.
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The Recent Court and Regulatory Battles Behind the Net Neutrality Controversy
Barry Skidelsky
Though it has been a news focus recently, the legal issue of “net neutrality,” or an open Internet, has been a point of contention between Internet access providers and network users since the mid-1990s. Both sides have zealously but unsuccessfully lobbied Congress with multiple efforts to have desired legislation passed. This has left us instead with shifting regulatory actions taken by the Federal Communications Commission (FCC) attempting to address the issue.
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Marketing Tech: SEO: Will It Actually Work for Your Firm?
Spencer X. Smith
Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.
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Media & Communication: How to ‘Get Your Name Out There’
Nicholas Gaffney
Anyone who has so much as dabbled in marketing or consulted a PR firm has been told they “need to get their name out there.” But it’s not that simple. It’s not just getting your name out there that will reap results — it’s getting your name out there in the right places.
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Media & Communications: Keeping Ethics Top of Mind for Legal PR Pros
Randy Labuzinski
Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound decisions about the messages and content they disseminate to the public.
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