Edge Implements AI: A Q&A with Amy Juers
February 01, 2025
In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.
Fresh Filings
February 01, 2025
Notable recent court filings in entertainment law.
Five Critical Talent Trends and How They Will Impact the Future of the Law Firm
February 01, 2025
A confluence of macroeconomic forces — including generative AI adoption, political shifts and evolving generational expectations — are intersecting with industry-specific dynamics like changing leverage models, consolidation, and record-high compensation levels. These combined trends are reshaping the legal workplace and redefining the types of opportunities and demands firms will face in 2025 and beyond.
Players On the Move
February 01, 2025
A look at moves among attorneys, law firms, companies and other players in entertainment law.
MLF BONUS CONTENT: Marketing Predictions and Trends In 2025
January 16, 2025
Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.
Supreme Court Hears Arguments In Corporate Trademark Infringement Remedy Calculation Case
January 01, 2025
The business-law issue of whether and when a corporate defendant is considered distinct from its affiliated entities emerged on December 11 at the U.S. Supreme Court, with the justices confronting whether a non-defendant’s affiliate’s revenue can be part of a judge’s calculation of the monetary remedy for the corporate defendant’s infringement of a trademark.
What Will 2025 Bring for Legal Tech
January 01, 2025
It’s time for our annual poll of experts on what they expect 2025 to bring in legal tech, including generative AI (of course), e-discovery, and more.
The Death of SEO: How AI Is Impacting Search, PPC and Cookies
January 01, 2025
Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.
