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As dizzying amounts of resources and the need for the timeliest insights grow, the conduit and collaboration between business development and an organization’s information management department, especially, becomes more critical than ever.
In my last column in July, we looked at the critical importance of finding actionable insights within firms. How you as a legal marketer get to these insights can be challenging, tasked with gleaning timely business intelligence and spotting trends in an ocean of sources teeming with content.
By Sharon Meit Abrahams
It’s that time again. As the year comes to a close many firms are beginning the associate review process. Even if your firm does not have a formal review process I recommend that you write a self-evaluation that outlines your achievements and specifies your goals for the coming year.
By Debra Baker
Six Pillars of a Successful Bus-Dev Program
For firms wanting to thrive through the next economic downturn and beyond, mastery of business development fundamentals is as essential as mastering legal skills. Yet training and coaching — whether done internally or through outside consultants — requires an investment in time and resources.
By Patricia Ellard
Sometimes I assume my clients know what I can do for them and what they should ask for. You all have heard the old adage about what happens when you assume. I still laugh when I think of my elementary teacher saying it, but It’s such a basic idea, and applies in so many situations. Here are just a few of which I’ve been reminded.
By Ari Kaplan
Since business development is often comprised of a series of incremental efforts that generate momentum, embrace the idea of connecting daily streaks to obtain results.