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Law firm leadership is at a proverbial fork in the road. The people running law firms can continue to do business as usual, or they can lead their firms toward a model of business that reflects the new and still evolving client expectations and market demands. (Much has been written about the challenges of relying on lateral acquisitions for growth, but that is a game that will always be played, so I will stick to a review of broader leadership and operations issues.)
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For the New Year, Copy High Growth Firms By Prioritizing Marketing Investment
By Bill Josten
In the chaos of this past year, it is easy to lose sight of long-term priorities for the sake of addressing short-term crises. Firms must be cautious as they re-examine budget priorities to not underestimate the harm that can be caused by failing to consider the long-range damage that can be done to a firm’s brand by cutting back too much on their marketing efforts.
PROFESSIONAL DEVELOPMENT: How to Embrace Virtual Seminars in 5 Easy Steps
By Sharon Meit Abrahams
In 2021 everyone in the legal field has a virtual platform, so firms of all sizes can jump in and offer webinars on topics that highlight their firms’ practice areas. Create your own virtual programs by following these 5 steps.
COMPETITIVE INTELLIGENCE: Powering Nonprofits With Research
By Stacy A. Zinken
In a time when many of us are searching for ways to help support others, could we use our research super powers to support nonprofit organizations in their philanthropic work? I think Yes!
MARKETING TECH: Leveraging Data to Drive Innovation in A Post-Pandemic (We Hope) World
By Debra Baker
With a new year and fresh outlook for the future, the time is ripe for legal technologists and innovators to take the delivery of legal services and client experience to the next level. One key is recognizing that successful innovation — be it turning best practices into standard operating procedures, or reinventing the law firm business model altogether — is equal parts mindset, method and message.
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