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Law Firm Client Relationships Law Firm Marketing and Business Development

Personal Branding for Business Development

Which approach to business development — the old-fashioned personal touch or the electronically connected — is more effective at capturing the attention and legal business of potential clients? The answer is both.


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Schmoozing used to be a valuable skill for an attorney to possess. The ability to converse with clients in a social setting, work a room at a networking event, make a proper introduction, and pick up a lunch check were all essential parts of creating an image of accomplishment, competence and connection.

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