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The importance of promoting brands and products on digital platforms has continued to grow as advertisers are learning how to use social media to reach out to specific populations by harnessing the power and goodwill of the people on these platforms that are popular with and influence particular niche groups of interest. These so-called “influencers” can have thousands, or even millions and tens of millions of followers, and be popular both broadly and within a segment such as C++ software engineers. These influencers might organically discuss a product or brand if they like it, but advertisers may also seek them out to leverage their social media presence (on Facebook, Instagram, Snapchat, etc.) to endorse or promote a product for some form of consideration. Therein lies the issue: When is the influencer an objective critic, and when is she a paid spokesperson? Obviously, the consumer will weigh the credibility, objectivity and veracity of the two types of speech differently, as they would treat the distinction between any other types of commercial and editorial speech. Only here, unlike on TV, it is more difficult to tell commercial verses editorial messages apart.
By Ian Lopez
Panelists at ALM Cybersecure 2017 Delved Into the Year’s Biggest Legal Technology Buzzwords and the Hype Fueling Their Popularity
Legal technology has no shortage of buzzwords. The latest slew to take the industry by storm were the topic conversation in a Dec. 5 panel at ALM’s CyberSecure event in New York.
By Jonathan Bick
The Internet’s value arises in part from its ability to provide images, data and content quickly and at little cost. This ability results from the fact that Internet products — whether they be images, data or content — are each reduced to a digital format. Sharing products that have been so reduced may result in product liability.
By Kiran Raj and Mallory Jensen
In the event that your company is the victim of a ransomware attack, this article provides steps to be taken as part of its response to such an incident. It is meant to be a helpful guide, but the best response generally will depend on different factors, including the scope and severity of the attack, availability of remediation measures, and business sensitivities.
By Khizar A. Sheikh, Lynne Strober and Jennifer Presti
Social media evidence can be acquired both informally — through an attorney’s own investigation or from the client — or more formally through the use of discovery and the rules of discovery. While each gives rise to practical and ethical issues, this section will focus on informal methods of acquisition.