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Law Firm Marketing and Business Development

Using Collaborative Content Development Highlights Lawyers Expertise

The goal of a collaborative content approach is to fill resource gaps in the content process, from concept through creation to publication or release, so that more and better content gets to the right audiences.

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Last month, one of my favorite commentators in the legal content space, Kevin O’Keefe, posted some musings on LinkedIn about the place of legal blogging in the legal publishing pantheon. O’Keefe, the founder of LexBlog and writer of the blog “Real Lawyers Have Blogs,” is a big proponent of legal blogs — as am I. In the post, he asked whether legal blogging should be considered part of legal publishing and concluded that it should: “Legal blogs are not the same as the mediums used for legal publishing in days past, but blogs may represent legal publishing — or at least a part of legal publishing today. Technology, the internet — and soon AI — may redefine what we call legal publishing.” (You can read his LinkedIn post here.)

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Marketing the Law Firm › May 2024 ›

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