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Law Firm Marketing and Business Development

What We Should Have Learned from COVID: Communicate

First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.

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In mid-March of 2020, the world seemed to come apart. COVID restrictions were announced and implemented worldwide. Within days, most of the law firms in the United States (and the rest of the world) closed their offices and switched to remote work. Most firms remained closed for the remainder of that year and began to return to their offices by late 2021. Now, most of the Am Law firms are working a three or four day in the office schedule with the remainder of the week worked remotely. Non Am Law firms are mostly back in their offices full time and have been since 2022.

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Marketing the Law Firm › May 2024 ›

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