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Marketing The Law Firm
What Every Lawyer's Client Needs to Know About Succession Planning
Nanette Miner
I often run into business people who are confused about the differences between succession planning and exit planning. You are in the unique position of being able to guide your clients through the confusion.
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Marketing The Law Firm
What We Should Have Learned from COVID: Communicate
Mark Santiago
First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.
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Business Crimes Bulletin
Privilege in Public Relations: Can Clients Protect Communications Between Their Lawyers and PR Firms?
Jonathan B. New, Patrick T. Campbell and Rachel H. Ofori
Because PR firms may be considered third parties for privilege purposes, it is crucial that communications between a company’s counsel and its PR firm are handled with care to avoid waiving the attorney-client privilege.
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Marketing The Law Firm
Using Collaborative Content Development Highlights Lawyers Expertise
Meg Pritchard
The goal of a collaborative content approach is to fill resource gaps in the content process, from concept through creation to publication or release, so that more and better content gets to the right audiences.
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Marketing The Law Firm
Can Clients Protect Communications Between Their Lawyers and PR Firms?
Jonathan B. New, Patrick T. Campbell and Rachel H. Ofori
This article summarizes how courts view communications between a company’s counsel and its PR firm during investigations in the context of privilege and provides practical insights and tips for counsel to maintain privilege over such communications.
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Marketing The Law Firm
Want to Improve Law Firm Culture? Be Authentic
Ryan Galvin
We hear a multitude of ideas and solutions for attracting and retaining lawyers and business professionals in today’s ultra-competitive environment. Tellingly, when surveying the landscape of a multigenerational workforce operating in a mixture of hybrid and remote work, authenticity is essential to workplace satisfaction and loyalty.
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Marketing The Law Firm
Maximizing Marketing ROI Requires Data-Driven Approach
Chris Rossi
In today’s competitive legal market, understanding the return on investment (ROI) from marketing efforts is no longer a luxury for law firms, but a necessity. One that can mean the difference between maintaining a competitive edge or losing ground to competitors.
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Marketing The Law Firm
How to Structure Lawyer Blog Posts for Content Marketing
Ada Kase
Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
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Marketing The Law Firm
Retirement Succession Can Hedge Against the Risks of Lateral Partner Acquisition
David Wood
Increasingly, law firms rely upon acquiring lateral partners and practice groups to grow revenue more quickly than they can by increasing output with existing talent. With this kind of money at stake, a prudent firm is constantly on the lookout for ways to hedge against the risks of acquiring laterals. Implementing an effective retirement succession program is one of them.
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Marketing The Law Firm
Why Are Lawyers Still Working Remotely?
J. Mark Santiago
It’s time for attorneys to return to the office on a five day a week schedule. There is significant evidence that shows remote learning is not as effective as in-person instruction.
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Marketing The Law Firm
Sensory Designed Hospitality: Enhancing Workplace Experience Through the Five Senses
Petra Parros
Organizations understand that their workplace environment reflects the culture of their organization and are making extraordinary changes to their real estate and fundamental differences in their office operations. But is it working?
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Marketing The Law Firm
Do Gen Xers and Millennials Make Good Law Firm Leaders?
Marci Taylor
Generation X lawyers stand poised to wield considerable influence. Gen X has always served as a bridge — between tradition and innovation, the old and the new. Unlike their predecessors who were more comfortable with tradition and a stare decisis mindset, they infuse a sense of flexibility and agility into management strategies.
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Marketing The Law Firm
Let’s Do Lunch!
Steve Salkin
Is the lunch meeting still a thing? Is it a lost art? A lost opportunity?
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Marketing The Law Firm
Need to Do More with Less? Focus on CRM Success
Chris Fritsch
In this era of more with less, marketers desperately need tools to fill in the gaps between more and less. One potential tool should be the firm’s customer relationship management software.
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Marketing The Law Firm
How Current and Future Leaders in Legal are Adapting Their Communication Styles
Ari Kaplan
Ari Kaplan speaks with Andrew J. Sherman, a partner with Brown Rudnick, and Ross Guberman, the founder and CEO of LawCatch and the developer of BriefCatch, a software platform designed to elevate legal writing.
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Marketing The Law Firm
Using the Three Pillars of Marketing Effectively In Today’s Digital Marketplace
Meg Pritchard
While our three pillars of marketing have also been greatly expanded (and in some ways the lines between them blurred a bit), they remain solid, fundamental elements of good marketing strategy, despite the increasing complexities of the digital marketing ecosystem.
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Marketing The Law Firm
ESG-Related Risks On the Rise
Hugo Guzman
Nearly one-quarter of in-house attorneys surveyed by Norton Rose Fulbright say their companies’ ESG-related risk exposure increased in 2023, and 27% expect it to get worse in 2024.
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Marketing The Law Firm
Are Your Business Development Resolutions Already Falling Flat? Re-Engage by Prioritizing Your Internal Network
Shannon Duffy Lombardo
As we mark the close of the first full month of 2024 and you sheepishly think back to those idle business development resolutions, I challenge you to look back at your goals and identify tactics in utilizing your internal firm network and resources to propel your business development priorities forward.
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Marketing The Law Firm
15 Business Development Things You Can Do in 20 Minutes or Less
Stacy West Clark
You can both work hard and market successfully just by investing a few minutes each day. So here are 15 things you can do in less than 20 minutes that can really pay off for you.
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Marketing The Law Firm
A Race Against Time: Mastering the Art of Timely Lawsuit PR
Brenda McGann and Denise Nix
News publications want to report verdicts and judgments the day they are handed down. Waiting to contact the media until after your case is decided means you’ve missed numerous opportunities to publicize your great work.
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Marketing The Law Firm
Start 2024 By Considering The Synergy Between Retirement and Succession Planning
Sharon Meit Abrahams
Attorney retirement and succession planning are critical issues that are often overlooked at the management level of law firms. A key question arises: What should come first, retirement or succession planning? Although they go hand in hand, many firms avoid addressing both.
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Marketing The Law Firm
Chambers & Partners: What’s New After Sale
Linda Hazelton
On Nov. 10, 2023, Abry Partners, a leading North American middle market private equity firm, announced that it had acquired Chambers & Partners for $449 million from Inflexion, the UK private equity firm that purchased Chambers in 2018. What will this mean?
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Marketing The Law Firm
Tips to Great Legal Marketing in 2024
Meg Pritchard
It’s a new year and as always, the prognosticators are prognosticating, and the forecasters are forecasting. And the predictions for 2024 are all over the place.
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Cybersecurity Law & Strategy
Experience Management: Platform vs. Best of Breed
Jason Noble
Should your firm buy into a platform and capitalize on those efficiencies and integrations, or should you go “best of breed,” seeking out the best solutions for each business problem your firm is trying to solve with technology and create integrations where needed? Here are some thoughts on the platform versus best of breed paths when it comes to experience management.
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Marketing The Law Firm
Time to Think Big: What Law Firm Marketing and Bus Dev Teams Can Learn from the Fortune 500
Joel Wirchin
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
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Accounting And Financial Planning For Law Firms
What Law Firm Bus Dev Teams Can Learn from the Fortune 500
Joel Wirchin
Marketing and business development for law firms increasingly complex. As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
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Marketing The Law Firm
Law Firm Leadership: Beyond Coffee and Client Alerts: Strategizing Your Client Nurture System for Multidimensional Relationships
Yuliya LaRoe
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
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Marketing The Law Firm
Using Experience Management In Marketing and Business Development
Jason Noble
With experience management, information is centralized in exactly one place and, by design, means that marketing, business development and knowledge management (KM) know that the information they need resides in that exact, single “place.”
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Marketing The Law Firm
Online Extra: From Law School to Corner Office: Tips for Crafting An Effective Bio
Meg Pritchard
A well-written and up-to-date bio is both essential and possible for every lawyer, no matter your age, level or practice. Here are some tips for crafting an effective bio as you move through different stages of your practice.
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Accounting And Financial Planning For Law Firms
Online Extra: 'Across-the-Board' Cost Increases Expected To Have Major Impact On 2024 Legal Ops
Andrew Maloney
Although the inflation rate is down, law firms are still fighting “across-the-board” cost increases, including for talent and technology, as well as overhead costs for occupancy. Those costs are expected to have an outsize influence on law firm operations going into 2024.
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Marketing The Law Firm
Breaking Boundaries: Unleashing the Power of Flexibility In Law Firms for Recruitment, Retention, Diversity and Client Expansion
Teresa Bult
Embracing flexibility can provide law firms with a range of competitive advantages, from attracting and retaining top talent to fostering diversity and expanding their client bases. This article delves into the numerous benefits of flexible law practices and explore how those practices could contribute to the growth and success of modern law firms.
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Accounting And Financial Planning For Law Firms
When Does Zero Equal More? The Add-In Budget
J. Mark Santiago
This article is about putting more money into the distributable income line on your monthly financial report; how to rethink and profit from your annual budget-planning cycle, which should be underway now and not postponed for January after the “year-end” collection silly season.
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Accounting And Financial Planning For Law Firms
Unleashing the Power of Flexibility In Law Firms for Recruitment, Retention, Diversity and Client Expansion
Teresa Bult
Embracing flexibility can provide law firms with a range of competitive advantages, from attracting and retaining top talent to fostering diversity and expanding their client bases.
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Marketing The Law Firm
The Visibility Factor: Overcoming Not Being Seen
Jennifer S. Bankston
In most law firms, there are walls that can prevent all of us from being both seen and heard by all within an organization. However, these obstacles can be overcome in most settings, despite the different factors that may keep employees, supervisors and team members from prevailing over them.
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Accounting And Financial Planning For Law Firms
Outdated Compensation Plans Leave Young Lawyers Disenchanted About Leadership Roles
Jessie Yount
Without recognition for their varied contributions, young lawyers are likely to feel more disenchanted or disinterested in career longevity or leadership duties at a law firm.
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Marketing The Law Firm
Mastering the Art of Handling Negative Comments On Social Media
Jennifer Marsnik and Amy Juers
Just as organizations prepare for disaster recovery and data breaches, having a well-thought-out social media response plan is equally critical. In this article, we delve deeper into dealing with negative comments on social media and shedding light on the intricacies of managing your online reputation.
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Accounting And Financial Planning For Law Firms
Law Firms Might Meet Budget, But Uncertainty Looms
Andrew Maloney
With the end of the year in focus, most law firms may well finish in line with their budget plans. But analysts and observers also described the end-of-year profitability picture in Big Law as “tepid,” “flat-ish” and “volatile,” with 2024 promising plenty of uncertainty as well.
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Marketing The Law Firm
Are Professional Associations Really Valuable?
Glennie Green
In the legal profession, joining and maintaining membership in various professional associations is common practice. However, lawyers often overlook the critical question of whether their affiliation with these organizations yields substantial benefits, such as quality referrals and new clients.
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Accounting And Financial Planning For Law Firms
‘Do More With Less’ Is Theme from New Legal Ops Report
Trudy Knockless
The overarching finding of Thomson Reuters Institute’s “2023 Legal Department Operations Index” is that workloads are increasing but budgets aren’t. The phrase “do more with less” appears three times in the report and similar sentiments appear on nearly every page of the its 25 pages.
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Marketing The Law Firm
When Should Law Firms Speak Out On An Issue?
Elizabeth Lampert
In an era of ESG characterized by heightened awareness of social justice issues, including terrorism, racial injustice, and reproductive rights, the question of whether law firms should take a public stance has become a significant discussion among firm leaders, businesses, and their employees.
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Accounting And Financial Planning For Law Firms
Embracing Drivers of Performance Other Than Billable Hours Can Be More Efficient and Resilient to Change
Tracy LaLonde
By shifting some focus away from input (billable hours) and embracing output (results), law firms can become more efficient and resilient to industry changes, improve client satisfaction, attract top talent and be better equipped to meet other, more long-term financial targets.
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Marketing The Law Firm
WEBINAR: AI & Intellectual Property
MLF Staff
Owners of intellectual property should be aware of how their works are used by generative AI models and the users of these tools, and timely action should be taken to defend intellectual property against infringement. Join LJN for a free webinar on Nov. 9.
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Accounting And Financial Planning For Law Firms
New Partner Training Is a Key Component of Law Firm Success
Sharon Meit Abrahams
Training new partners helps them develop the necessary skills to become successful attorneys and eventually leaders in their firms. This investment demonstrates the commitment the firm has to the young partner which will reduce attrition and enhance engagement.
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Accounting And Financial Planning For Law Firms
Best Practices In Building Contingency Fee Practices
Philip Iovieno
There are two major factors motivating firms to move in the direction of more risk sharing and more contingency work. The first is client-driven, the second is basic law firm economics.
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Marketing The Law Firm
A Key to Success: Start the Difficult Conversation You’re Avoiding
Rudhir Krishtel
This article addresses why difficult conversations are especially challenging in the legal environment, the value of having them, and offers a framework with a few extremely valuable tools for navigating these sticky situations to engage in these dialogues more directly and effectively.
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Marketing The Law Firm
AI and Law Practice: Challenges and Opportunities
Melissa “Rogo” Rogozinski and Steve Salkin
As technology continues to advance at an unprecedented pace, legal practitioners are presented with both challenges and opportunities to harness the power of AI in their practices. This article lays out a general roadmap for success in modern legal firms through the strategic incorporation of AI technologies.
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Marketing The Law Firm
How Diversity Impacts Daily Operations of A Law Firm
Amie Santos
How effective operational impact and change led by diversity professionals can benefit all members of the workplace.
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Marketing The Law Firm
Using Articles and Blogs To Grow Business for Attorneys and Law Firms
Elizbeth Lampert and Lara Cupit
By tapping into the potential of written content, you can effectively attract, engage, and convert your target audience, ultimately bringing in more business and contributing to long-term success in the digital landscape.
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Marketing The Law Firm
The Changing Role of Business Development Professionals In Law Firms
Patrick Smith
While the roles were historically viewed as something of “attorney concierge,” more law firms are starting to empower business development officers to proactively generate business tips and leads for the firm.
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Marketing The Law Firm
Mastering Collaboration: Enhance Productivity With Your Outside Marketing Agency
Melanie Trudeau
For law firms seeking to thrive in today’s competitive landscape, partnering with a specialized marketing and PR agency is a strategic imperative. Agencies possess a deep understanding of the intricate balance between legal expertise and effective brand communication.
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