July 2003

By Loren K. Newman

Cybergriping occurs when one party (a “cybergriper”) i) establishes a Web site (the “complaint site” or “attack site”) dedicated to the publication of complaints, claims, criticism, or parody of or against another party (the “target company”), and ii) registers the Web site under a domain name comprised of the target’s trademark and a pejorative suffix, such as “sucks.com,” “crooks.com” or “ripoff.com.” Not surprisingly, target companies have attempted to combat this relatively new form of asymmetrical cyberwarfare by bringing suit against cybergripers under various legal theories, including trademark infringement, trademark dilution and cybersquatting.

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