• Features

    You’re Fired!

    Brenda L. Thompson

    Dealing With a Job Loss

    The chances are that many of us will either be terminated or laid off from at some point in our careers. It happens. How you deal with the loss of a job and get back on your feet as quickly as possible is what’s important.

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  • Features

    Law Firm Leadership: Creating a Collaborative Work Environment

    Silvia Coulter

    Collaborative cultures soar in profitability, talent acquisition and retention, client retention and client service.

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  • Features

    Competitive Intelligence: Leveraging CI for Successful Business Development

    Jim Jarrell

    Sometimes You Don’t Know What You Don’t Know

    Over the last decade, the definition of competitive intelligence has evolved to be about all of the data and information I have access to that helps to isolate and leverage my firm’s competitive advantage and close the deal on business development opportunities. The more data available to analyze, the better informed your decisions and strategies will be going forward.

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  • Features

    Professional Development: Those Were the Days: Lessons from Silicon Valley’s Marketing Culture

    David McCann

    There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.

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  • Features

    Marketing Tech: How Law Firms May Ensure Social Media Compliance

    Marguerita Cheng

    How can law firms ensure social media compliance? What are the rules and restrictions to creating profiles, publishing content and communicating with prospects and clients? This article answers these questions and provides tips to help firms create a sound social media policy.

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