• Features

    Unmasking the Impostor Syndrome

    Cynthia Sharp

    Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don’t have time to market while others lament that marketing doesn’t work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.

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  • Features

    Competitive Intelligence: Become More Relevant – Meet Your Clients’ Needs Every Time

    Patricia Ellard

    Becoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.

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  • Features

    Media & Communication: 3 Ways to Drive Higher ROI from Press Releases

    Nicholas Gaffney

    In an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? The press release is a valuable PR tool that deserves to live on. Executed correctly, the benefits outweigh the cost.

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  • Features

    Active Listening Wins Clients

    Kimberly Rice

    All too often, we read studies, which report clients’ pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…

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