Two Standout Firms Focus on Client-Centric Marketing

By Elizabeth Anne ‘Betiayn’ Tursi

Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons.
The first, Winston & Strawn, led by Director of Business Development and Marketing Partner Barbara C. Sessions, embarked on an overall visibility campaign with an overarching theme on client-focused service and they did this via their Web site.
No less outstanding in harnessing client-centric based marketing is the firm of Holland & Hart. In 2006, the marketing department, led by Director of Marketing Mark Beese (or as he refers to himself the “Marketing Guy”) engaged in several new initiatives; each of them intimately involving the firm’s clients, with the goal of deepening Holland & Hart’s relationship with current clients and attracting new ones. The firm’s advertising campaign has evolved to highlight innovative and successful clients as part of the Holland & Hart trademark western wilderness.

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