• Features

    How to Build a Business Development Culture

    Robert N. Kohn

    Law firms face all kinds of problems when they try to cultivate a business development culture. The guiding principle for overcoming these obstacles is to find strategies that lawyers can get excited about. People are more willing to be engaged in projects that are interesting and exciting. Here are ten tips for building a business development culture.

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  • Features

    Professional Development: The Quest for Work-Life Balance

    Jennifer Bettencourt

    Designing Your Week

    More than ever before, law firms are recognizing the importance of work-life balance for their employees, offering benefits such as flexible work schedules and working remotely. The acknowledgement itself is important, but unfortunately, it does not guarantee the balance we hope to achieve, especially for younger marketing and business development professionals looking to advance in their careers.

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  • Features

    Marketing Tech: SEO: Will It Actually Work for Your Firm?

    Spencer X. Smith

    Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO really is, and if it will help with your business development activities.

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  • Features

    Media & Communication: How to ‘Get Your Name Out There’

    Nicholas Gaffney

    Anyone who has so much as dabbled in marketing or consulted a PR firm has been told they “need to get their name out there.” But it’s not that simple. It’s not just getting your name out there that will reap results — it’s getting your name out there in the right places.

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  • Features

    Video Marketing Will Soon Be Essential

    Aly Lynch

    As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country’s largest firms still have no online video presence. It’s time to take advantage of this increasingly essential marketing tool.

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  • Features

    From Your Editor: Happy New Year, 2018!

    Kimberly Rice

    Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.

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  • Features

    Leadership: Nurturing Thought Leaders

    Stephan Hovnanian

    When your target audience has an opportunity to connect with the thoughts and expertise of a team member, there’s a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.

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  • Features

    Professional Development: Marketing Plans for Partners

    Sharon Meit Abrahams

    Better Yet: 'Personal Strategic Plans'

    If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.

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  • Features

    Marketing Tech: How to Attract New Business

    Larry Bodine

    Are your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.

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  • Features

    Media & Communications: Co-authored Articles in Industry Trade Publications

    Janet Falk

    Trade publications deliver industry-specific news with tremendous value to their readers. Your firm’s attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.

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