• Features

    Engaging Lawyers in a Follow-Up Initiative: A Case Study

    Cindy Sharp

    A look at a recent group coaching initiative at a major law firm. Having had success with group coaching in the past, the CMO established a six-month pilot program and chose eight attorneys to participate. Here's what happened.

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  • Features

    Sales Speak: Award Winners: What Can We Learn?

    Beth Cuzzone and Darryl Cross

    In every issue of Marketing the Law Firm, we read about best practices and new trends. However, not even that prepared us for this year's LSSO (Legal Sales and Service Organization Inc.) Legal Sales and Service Awards winners — specifically, the long-term success established in a short amount of time at two law firms.

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  • Features

    Leadership: Never Lose Heart: Appreciating the Human

    Jim Durham

    The Impact of What We Do as Marketers and Lawyers

    Sometimes the legal profession can seem to be too much about money and the chase thereof. So, maybe it is time to talk more about the human impact of what we do — we almost never talk about what could arguably be the most important aspect of our professional lives: How what we do as professionals impacts the lives of real people, in meaningful ways.

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  • Features

    Marketing Tech: Data Science for the Law

    Andrew Duchon

    "Data Science" and "Artificial Intelligence" are terms being thrown around in every field, including legal. But what are they? Why are they generating so much excitement these days? There are many definitions out there, but Data Science is really just statistics of the real world, including business and customer data. The question is how do you get the right statistics?

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  • Features

    Professional Development: Getting 'Gig'gy with It: The New 'Gig Economy'

    Michael DeCosta

    Law Firm Marketing Teams Need to Adapt!

    For the most part, law firms continue to structure themselves in a traditional operating and employment models with a dedicated workforce of talent arranged in an organizational hierarchy. In today's Gig Economy, however, this will unlikely hold. Here's why.

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