• Features

    Best Ways to Expand Key Client Relationships from the Lawyers’ and Firms’ Perspectives

    Julie Savarino

    Part One of a Two-Part Article

    This article defines the specific and best actions lawyers and law firms can take to expand client relationships. This first part includes specific actions individual lawyers can take to expand client relationships.

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  • Features

    Sales Speak: Overcoming the Doer-Seller Dilemma

    Debra Baker

    Rethinking Sales As an Act of Service

    Lawyers are one of only a handful of professionals whose job requires them both to do the work and generate the business. This “Doer-Seller” Dilemma is particularly vexing for lawyers because of a long-held belief that sales is somehow beneath the legal profession and because lawyers have a limited view of what successful selling looks like.

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  • Features

    Why Should Law Firm CMOs Care About Social Responsibility and Sustainability?

    Pamela Cone

    Because Clients Do

    Given the increasing challenges facing our planet and our society, and considering our role in creating the current state of affairs, it is up to us to change the way we do business to slow and reverse the damage. CMOs can and should be among the leadership voices to help their firms recognize this as an obligation and an opportunity.

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