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From Good to Great: How Law Firms Achieve Best-in-Class Profitability
Some things you never forget. Like the Saturday in 1993 when the managing partner called and told me the firm was shutting down — I no longer had a job. I looked at our six-month-old son and wondered how we would feed him. A few years before, I had survived a similar implosion at another firm. Both closures were caused by bad management, plain and simple.
After the second blow-up, I was fortunate to land at an exceptionally well-run firm. That’s where I learned what makes a law firm a best-in-class financial performer — and how to make my own practice more successful and enjoyable. This article boils down those learnings into simple principles any small to midsize law firm can use to improve performance.
Let’s start with what best-in-class performance means, and then walk through how to get there — by focusing on efficient processes, productive people, and a strong product-market fit.
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Social Media Is Going Through Its Teenage Years — and It’s Brimming With Potential
Social media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential. For businesses and law firms, this moment is an invitation — not an identity crisis. It’s a chance to reassess how we show up.
Networking Matters: Get Out There!
Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this article, we share our firsthand experiences and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.
How Should Lawyers Be Using AI Today? A Legalweek Informal Survey
The question this year: How should (or could) law firms be using AI as the technology stands today?
Marketing Can Help Navigate During Times of Uncertainty
The legal industry is having a moment in the media spotlight. For lawyers and firms, and their marketing professionals, now is the time to up their go-to-market efforts.
Why Hire a Fractional CMO for Your Law Firm?
Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility. A fractional CMO offers an alternative.