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Marketing the Law Firm

Features

The Self-Service Buyer Is On the Rise Image

The Self-Service Buyer Is On the Rise

Patricia Nagy

Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.

Features

Sink or Swim: The Evolving State of Law Firm Administrative Support Image

Sink or Swim: The Evolving State of Law Firm Administrative Support

Al Freeman

The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?

Features

Eligibility and Tax Impact of ERC Refunds Image

Eligibility and Tax Impact of ERC Refunds

Jerrika Anderson

As the IRS continues its efforts to combat fraud and streamline processing, businesses that have legitimately qualified for the ERC should stay informed about developments and take appropriate actions to secure their refunds. The landscape of ERC claims is evolving, and staying proactive will be key to successfully navigating the remaining challenges.

Features

Law Firms Prepare for Gen Alpha Image

Law Firms Prepare for Gen Alpha

Krishnan Nair

It is overly simplistic to compartmentalize nuanced humans and form policies based on age ranges alone. But … it can be useful from a law firm standpoint to identify how, when and for whom policy shifts might be necessary.

Features

Harnessing AI for Efficiency and Growth Image

Harnessing AI for Efficiency and Growth

Mary Obregon

While AI presents valuable opportunities, the excitement around it can sometimes overshadow the need for proper data management and interpretation. Here's a balanced look at how AI can be used to drive efficiency and growth within your firm, along with some key considerations.

Features

Is SEO Dead? How AI Is Changing Search Image

Is SEO Dead? How AI Is Changing Search

Melissa "Rogo" Rogozinski

How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.

Features

Navigating the SEC's Marketing Rule: Compliance Challenges and Legal Insights Image

Navigating the SEC's Marketing Rule: Compliance Challenges and Legal Insights

Colleen Corwell, Shannon Nolan & Nikolas Simonlacaj

The Securities and Exchange Commission (SEC) has underscored the critical importance of Marketing Rule compliance through a series of recent enforcement actions and risk alerts. This article delves into the challenges that investment advisers must navigate when marketing their services. It also explores how legal counsel and compliance consultants can effectively support their clients in adhering to both the explicit requirements and nuanced aspects of the Marketing Rule.

Features

Unlocking Your Lawyers' Rainmaking Potential: A Coaching Guide  Image

Unlocking Your Lawyers' Rainmaking Potential: A Coaching Guide 

Yuliya LaRoe

This article explores the complexities of coaching lawyers in business development, offering insights and strategies to unlock their full rainmaking potential.

Features

Navigating the SEC's Marketing Rule Image

Navigating the SEC's Marketing Rule

Colleen Corwell, Shannon Nolan & Nikolas Simonlacaj

The Securities and Exchange Commission (SEC) has underscored the critical importance of Marketing Rule compliance through a series of recent enforcement actions and risk alerts. This article delves into the challenges that investment advisers must navigate when marketing their services. It also explores how legal counsel and compliance consultants can effectively support their clients in adhering to both the explicit requirements and nuanced aspects of the Marketing Rule.

Features

Harnessing AI for Efficiency and Growth: A Balanced Approach Image

Harnessing AI for Efficiency and Growth: A Balanced Approach

Mary Obregon

While AI presents valuable opportunities, the excitement around it can sometimes overshadow the need for proper data management and interpretation. Here's a balanced look at how AI can be used to drive efficiency and growth within your firm, along with some key considerations.

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