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The firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
As AI becomes more sophisticated at detecting fakes, it is not just changing how brands protect themselves — it has the potential to change the legal framework for determining when platforms themselves might be held responsible for the counterfeits sold on their sites.
In 1997, Supertramp members Roger Hodgson and Rick Davies, the band’s main songwriters, agreed to share their songwriting and publishing income with the group’s three other members — John Helliwell, Robert Siebenberg and Douglas Thomson — and their personal manager David Margereson. But there was one key point missing in the participation memorandum: The agreement didn’t state how long it would remain in effect. It wasn’t until August 2025 that the issue was decided, by the U.S. Court of Appeals for the Ninth Circuit.
For forward-thinking real-estate investors, mortgage-default litigation can unlock off-market assets, compress deal timelines, and capture risk-adjusted alpha. Indeed, investors can convert distressed credit into dependable, non-correlated returns. The mechanism for unlocking this value often includes the “hammer” that is foreclosure litigation. But it is not that easy.