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• Supreme Court Rules Rejection of Trademark License Does Not Rescind Rights of Licensee

  Mission Product Holdings, Inc. v. Tempnology, LLC The question is whether a debtor's rejection of its agreement granting a license "terminates rights of the licensee that would survive the licensor's breach under applicable nonbankruptcy law."

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• Bankruptcy Court Cannot Surcharge Credit Bidding Asset Buyer with Expenses of Sale

  Explaining that the "bankruptcy court had no jurisdiction to take such action," the Fifth Circuit also vacated the district's court's improper ruling that the bankruptcy judge could enter a personal judgment against the asset buyer.

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• Ex Parte Trademark Appeals to District Court — Lessons Learned from the Front Lines

  Although pursuit of an appeal to the Federal Circuit may under some circumstances prove to be quicker and less expensive, appeals to district courts are becoming increasingly attractive given recent changes in the law and USPTO practice in defending these actions.

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• When Is a Promise Enough?: Contractual Duties and Insider Trading

  Two criminal appeals before the Second Circuit require the Court of Appeals to decide whether the violation of a fiduciary relationship is required to create insider trading liability or if a breach of contract is sufficient.

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• Marketing Tech: How CMOs Can Use Retargeting to Attract New Business

  Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.

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