Features
The Business of Branding: The Brand Behind Business Development
Instead of placing print advertisements or other "throwaway" media forms, marketers are training their attorneys to be brand ambassadors and teaching them how to share stories about the value their firms deliver, thereby raising the firm's brand awareness.
Features
Thinking Inside the Box
This article discusses an implementation framework that provides deliberate, strategic planning steps to ensure the successful implementation of your next big idea.
Features
BYOD on the Rise at Law Firms
Cloud computing has spawned a rise in companies encouraging employees to "bring your own device" (BYOD) to work, and it's a trend on the rise at law firms. So what exactly is it?
Columns & Departments
At the Intersection: Loneliness at the Top
Beginning with this issue, we are proud to present a new column written by one of the premier law firm experts, Pamela Woldow, Esq.
Features
Taming the Beast
Corporate law departments acknowledge the need to manage and control the unabated and explosive growth of digital information, yet understand that the traditional approach will not work.
Columns & Departments
The Voice of the Client: Content Is King
With belts already tight and so many firms chasing less legal work, it is critical for law firms to stand out from their competition ' and they need to do so in a way that resonates with clients.
Columns & Departments
Sales Speak: Client Reviews
In today's economy, ensuring lasting relationships with clients is key to staying afloat and managing the ups and downs of the market. Here's how.
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