Features
Michael DeCosta
Your job interview was a success. But don't celebrate just yet ' you still have your work cut out for you.
Features
Jamie Diaferia
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Nicholas Gaffney
It's an open secret among marketers that PR agencies often engender feelings ranging from dislike to outright disdain. Among law firms especially, the criticisms are consistent. Here are some solutions.
Features
Lori Chavez
There's more to online marketing than simply getting a website for your law firm or getting your business listed on Google Places. The biggest trend for 2012 is the use of integrated marketing solutions
Features
Silvia Coulter
Clients have been telling lawyers for years how to make the relationships work; what we are looking for and how to win business. Are they listening? Most of us don't think so." Here's what to do.
Features
K. Jennie Kinnevy
To achieve the goals of the new ERISA laws, participants and sponsors will have access to more information which will increase the responsibility of plan sponsors to act upon the information received.
Features
Steven A. Davis, Marc Feigelson
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Tyler Quinn
An annual stress test can evaluate the critical areas of firm governance, financial reporting, risk management, fiduciary practices and financial health. Monitoring these factors can help a law firm prepare to weather both internal and external threats.
INVISIBLE MARKETING - II. How often do you hear people say to you when you run into them, "What's new?" It is common. Now if a client you know pretty well says to you, "What's new?", a good answer might be, "I ought to tell you about a big win one of my colleagues just had." Or, "We just opened three new offices and I can't tell you how exciting that is. We've brought in some…
Features
Mark Neuberger
When used in a conscious and planned manner, social networking sites can offer a number of benefits to the firm as well as individual attorneys and staff.
Features
Arthur J. Levin
Many firms have recognized the need for strong business, marketing and technology management and have hired well qualified and highly compensated individuals to fill those areas of need. However, the area in which only minimal progress has occurred is in the most crucial area of Law Firm Leadership.
INVISIBLE MARKETING - I. Recognizing the opportunities given to you by clients or prospects is called invisible marketing. And to the surprise of many, complaints are one fo the best marketing tools you have. If a client calls with a complaint, you've got to make an assumption that they want to keep you on doing the work. If they didn't, they would just terminate the work most likely and never tell you why. When a client calls…
