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Outsourcing in the New Legal Model
Robert C. Mattern
There's a new legal model in town ' ushered in by a new era of law firm client ' requiring firms to streamline operations and capture cost efficiencies at every level while also maintaining the high quality of services on which their reputations are staked.
Features
The Future of the Profession Lies in Its Past
Bruce W. Marcus
If the firm of the future is to compete successfully, the role of the professional is to be aware of the need for thoughtful and professional competition, and to be educated in the skills of competitive marketing.
TOP 5 MYTHS OF ATTORNEY SELLING - Part III.
TOP 5 MYTHS OF ATTORNEY SELLING - PART III. Myth # 3 - When it comes to marketing, "One size fits all." News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time. A wide range of strategies are…
SING ME A SONNET
Bruce Marcus
When everybody who holds any kind of a responsible job there is making more money than any of them ever dreamed they would, and when they're in an industry in which every competitor would pay anything to hire them away, how do you motivate people? How do you get them to stay, and to produce at the high levels demanded by high tech companies?
Features
The Evolving Minimal Technology Footprint
Eric Hunter
The key to a successful LPM and AFA approach, I feel, lies within client integration, and hence embracing the economics of ubiquity as alluded to above. In the information age, information and associated outputs are abundant, but how do we best organize, manage and share meaningful interactions and deliverables seamlessly with our clients?
Features
Professional Development: Interacting with Prospects and Clients
Sheryl A. Odentz
Pay attention to your prospects' and clients' communications and behavioral clues. They will help you to better connect with them. Here's how to do it.
Features
Marketing Tech: Does Your LinkedIn Profile Play by the Rules?
Nancy Roberts Linder
Rules governing lawyers with respect to client relationships, specifically advertising and solicitation, vary from state-to-state. The use of social media is governed by these rules as well. Are you compliant?
Features
Asking Prospective Employees for Social Media Credentials
Steven W. Suflas
&
Mary Cate Gordon
This article addresses legal concerns in accessing a prospective employee's social media information.
Features
The Business of Branding: Is New Media Still 'New'?
Jeremy Hoders
Responsive web design, startup incubators and mobile payments are three progressive products and services that aren't necessarily "new" media, but can be considered new enhancements that aid growth, advancement and understanding.
Features
Small Changes <i>Can</i> Lead to Expensive Consequences
Stanley P. Jaskiewicz
Besides the many people in commercial sectors whose business model was decimated ' music sellers and travel agents, at the dawn of e-commerce, and, more recently, publishers of books and music ' sometimes that change can hurt any business and its people, and for no good reason.
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