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COMMUNICATING EFFECTIVELY AND ENJOYABLY WITH CORPORATE CLIENTS - Continuing with our series on really getting to know your clients and your prospects, and assuming you do want to discover what makes them and their companies work, what's next? You and your marketing support team must make time to organize pursue and hopefully close opportunities if you do find out. Lawyers are excellent at talking, good at asking questions and only so-so at listening. Yet it…
KEY QUESTIONS FOR DEVELOPING NEW BUSINESS - Polls and surveys of in-house counsel reveal that, during the selection process, greater or lesser emphasis may be placed on: * Diversity * Pro Bono Activity * Community Service. Some companies heavily weigh these factors as they apply to competing law firms. Others may believe the activities of individual team members are more important. Some buyers place equal weight on firm reputation and individual practice in selecting outside counsel. Some…
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Who's Going Where; Who's Doing What.
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Who's doing what; who's going where.
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Legal Tech is the excellent and information-rich three-day conference that brings lawyers and technology together. Here is an interesting review by a Legal Tech insider.
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It's not a secret that a strong summer associate program is essential to attracting and retaining talent. Aside from providing good work assignments and networking opportunities, a summer program would not be complete without a training component. In fact, most incoming summer associates expect that they will receive some formal training, classroom style or otherwise, over the course of the summer.
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Marketing abounds with buzzwords and bromides ' and dangerous ones at that. When, for example, we sling catch-phrases like 'partnering,' or pontificate about how important it is to 'understand the client's business,' it becomes way too easy to talk a lot of sanctified talk without ever really walking the proverbial walk.
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Highlights of the latest franchising cases from around the country.
LAWYER BUSINESS DEVELOPMENT concludes with a discussion of some additional tactics in-house counsel will appreciate. And they present opportunities for lawyers marketing or expanding client relationships to enhance the future. First, offer to be a speaker or co-speaker with the client at a client association. If they respect your work, it is a feather in their cap to introduce you to their colleagues. Next, if they want to join a new organization or be sponsored into a…