Features
Technology in Marketing: Using the Web
The legal industry hasn't been known to be the most innovative industry when it comes to cutting-edge interactive marketing. But a handful of firms are challenging that assumption.
Features
Career Journal: Downsizing
Whether or not to adjust the number of employees or partners downward can be a critical decision for 2008. In the event it does happen, marketing executives will, undoubtedly, be asked to help craft appropriate messages to both the market and within their own firms in advance of rumor mills, blogs, and especially, the competitors offering their own take on the changes. However daunting the task, working through such scenarios can go a long way toward preserving your firm's reputation and bolstering your own career opportunities within your current firm or with a prospective employer.
Features
The Best of MLF 2007
In last month's issue, we highlighted articles from the first half of 2007. Editor-in-Chief Elizabeth Anne "Betiayn" Tursi presents in this issue excerpts from one article from each of the August to December issues.
Features
The Rise in Family Responsibility Discrimination Cases
Part One of this article began a discussion of the dramatic increase in cases alleging caregiver discrimination. Part Two herein discusses the most recent cases and guidelines involving this area of the law, and how employers can best protect themselves, given the explosion of family responsibility discrimination (FRD) cases and the open issues that could further impact the number of FRD filings.
Features
The Latest on 'No-Match' Letters
In the wake of a failed attempt to negotiate legislation for comprehensive U.S. immigration reform with Congress, the Bush Administration recently announced a series of 'regulatory' reforms to tighten immigration enforcement. Perhaps the most significant and controversial of those reforms is the Department of Homeland Security's new regulation addressing 'no-match' letters. Although the new regulation has been temporarily enjoined pending a hearing in federal court, employers should begin considering how they will comply with it if an injunction is not granted.
Features
Ownership of e-Mail Is Not Clear
In the current litigious environment, what happens when an employee sends personal, allegedly confidential communications from work to his or her attorney or spouse? Can the employer lawfully access those e-mails, or do the attorney-client and marital privileges prohibit the employer from doing so? In answering this question, the key inquiry is always whether the employee had a reasonable expectation of privacy in the e-mails at issue.
WHAT DOES WORK IN THE RED ZONE III.
WHAT WORKS IN THE RED ZONE III. I have often heard corporate counsel say that they hate surprises from their outside counsel. And surveys of corporate counsel always rank communication from their law firms as an important factor in maintaining strong, working relationships. A simple technique, often overlooked by outside lawyers heavily engaged in a project, is to set periodic meetings with their clients. Don't wait for them to ask questions or confront problems in…
WHAT DOES WORK IN THE RED ZONE II.
WHAT DOES WORK IN THE RED ZONE II. This second in a series will focus on tactics to enhance client relationships leading to future business development for your law firm. One of the highest compliments you can pay to your client is to refer business to them. From a law firm marketing point of view, this may be the second best technique to generate expanded engagements, the first being to perform the highest quality of…
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