Features
Six Keys to a Successful Law Firm Merger
Over the past two years, the author has been involved in three merger situations and iscurrently working on two more. He has worked closely with the managing partners and committees of these firms and has come away with the six factors that he believes determine the success or failure of law firm merger discussions.
Features
Professional Development: As New Associates Join This Fall
A firm's new associate orientation sets the tone and creates a foundation from which all future activities will be measured. If an orientation program is unorganized, inconsistent or lacking in usefulness, the experience might tarnish the new attorney's impression of his or her employer.
Features
Why Are You Still Using Wordpress?
Clients go online when they look for a lawyer, and if you are showing consumers a run-of-the-mill website, you will get predictably bad results.
Features
Firms Increasingly Making Partners Pay to Leave
As law firms look to protect themselves from cash walking out the door in a low-demand market, they are increasingly looking at methods to discourage lateral departures and, perhaps more importantly, are enforcing those methods more frequently.
Features
The Maturation of Competitive Intelligence in Law Firms
Advances in technology have given clients more information about the cost of legal services and where else that client might go looking for them, leading to increased demand for discounts and other alternative fee arrangements at a time when in-house legal departments are under rising pressure to cut costs. Here's how to use competitive intelligence.
Features
Admitting New Partners and Classes of Partners As the Demand for Legal Services Continues to Lag
A new survey of law firm leaders reveals that partners at a majority of the firms don't have enough work, and that demand for legal services is lagging behind pre-recession levels. Yet, despite this gloomy assessment, law firm leaders report that their partners are resistant to change.
Features
Media & Communications: Learning from Politicians
For those of us in the communications industry, it has been mind-blowing to see how far Hillary Clinton and Donald Trump have gotten with all of the baggage they've brought along, outrageous statements they've made, and un-presidential things they've done. What can law firms learn from this?
Features
Sullivan & Worcester's Advancement Think Tank
This article explores Sullivan & Worcester's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, were charged with developing the content.
Features
Professional Development: Take Time to Sharpen the Saw!
Steven Covey identifies the importance of taking time to "sharpen the saw" in his famous book "7 Habits of Highly Effective People." Covey suggests that, to be effective, we must devote time to renewing ourselves. Continuous renewal allows us to synergistically increase our ability to practice each of the other six habits.
Features
Social Media Scene: It's Time to Reassess Your Social Media Goals
Given that the social media landscape of today is already drastically different than the social media landscape of three years ago, how should legal marketers invest their time and money in order to derive the greatest return on their investments? The answer starts with a thorough look at a law firm's social media goals.
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