Features
Social Media Scene: 2016 -- The Year Everything Changed in Social Media Marketing
Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.
Features
Partners Approaching Retirement: Transitioning Their Clients
This article describes a common procedure that may act as a guide to transitioning clients during a partner's pre-retirement years.
Features
Money Laundering Case Puts Spotlight on Law Firms' Use of Trust Accounts
A $3.5 billion asset forfeiture case that the DOJ brought in July grabbed the public's attention for the alleged purchases involved. But prosecutors also claim that prominent law firms used lawyer trust accounts to hold huge sums allegedly pilfered from the government of Malaysia and laundered through U.S. institutions.
Features
Executive Presence
Lawyers who exhibit "executive presence" are more likely to make partner, to gain clients' trust and loyalty, and to receive referrals from others. This article discusses what executive presence is and how you can learn it.
Features
The Internal Risks of Managing Client Matter Information
Why do so many law firms indulge in risky behavior when it comes to managing their clients' records and information?
Features
Marketing Tech: Unfiltered Impressions
For the second consecutive year, Ari Kaplan Advisors conducted independent anonymous interviews with corporate law department leaders, among others, between Jan. 13, 2016 and Jan. 29, 2016. Their responses are easily applicable to law firms, which are often delivering similar services and even competing with litigation support and technology providers.
Features
Privacy and Security of Personal Information Collected by Employee Benefit Plans
High profile cyberattacks and data breaches have become routine occurrences. Cyber threats are so pervasive that many privacy and security experts advise that responsible parties ' like fiduciaries of employee benefit plans ' should prepare for <i>when</i> a data breach occurs, not <i>if</i>. Data collected by employee benefit plans includes sensitive information that makes them a particularly attractive target for cybercrime.
Features
Sullivan & Worcester's Advancement Think Tank
This article explores a firm's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan & Worcester's Advancement Think Tank), were charged with developing the content. Here is their story.
Features
Three-Way Stop: Project Management, Technology and Process Improvement
Legal Project Management has seen an explosion of interest from the legal industry in recent years. It has been touted as the key to efficient legal work and a cure-all for the woes of fixed fees, fee caps, and lawyers who blow budgets. But what are the drawbacks?
Features
Cybersecurity Beyond Traditional Risk Management
At a recent CIO panel, an audience member asked the three of us on stage: "What do you see as your number one priority in the coming 12 months?" I responded "cybersecurity" without hesitation. The panelist that followed said that cybersecurity was a priority, but that it is a subset of risk management. This was not the first time I have heard the chief information pro and/or technologist in a large company make that point, and I have to respectfully disagree.
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