Features
Marketing and Pinterest
Heralded as the next big thing in social media, Pinterest presents new legal risks for companies engaged in social media marketing. Here's what you need to know.
Features
The Voice of the Client: Client Audits
Client Audits have proven to be a valuable tool in support of a law firm's strategic plan and related client relationship expansion efforts.
Features
Media & Communications: Become the Newsroom
Firms and lawyers have the opportunity to drive and shape editorial content as never before. But few of them fully understand the opportunity, or possess the necessary internal capacity to produce high-quality editorial content.
Features
Some Media-Related Labels We Can Do Without
With so much being written and talked about in the legal marketing arena in reference to social media and other new forms of communication, the author takes a nostalgic look backward.
Features
Ready or Not: Planning for Significant Tax Changes in 2013
The time is now for all businesses, law firms included, to plan for major tax changes that are scheduled to take effect on Jan. 1, 2013.
Features
Succession for Sustainability
Succession planning is critical to the sustainability of law firms, and it should command leadership's full attention.
Features
Asking for Business
The key to building a prosperous practice is to attract new clients and retain the ones you have. This requires lawyers to master some basic sales skills, and closing the sale is a non-negotiable part of the process.
Features
Budgeting Is the Key to Effective Alternative Billing
The best way to balance the interests of the lawyer and client is by developing a budget at the start of an engagement where alternative billing is used.
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