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ATTORNEY MARKETING IN 2011 - At the end of the year, it is vital to successful lawfirm marketing to review what's been working and those tactics which need reinforcing. We spend a day with our clients strategizing and brainstorming: 1. Increasing client retention 2. Enhancing relationship building 3. Growing business development talent 4. Looking at the success ratio of pitches and proposals 5. Evaluating community, business and NPO particiipation 6. Updating the competition and economic…
ATTORNEY MARKETING IN 2011 - At the end of the year, it is vital to successful lawfirm marketing to review what's been working and those tactics which need reinforcing. We spend a day with our clients strategizing and brainstorming: 1. Increasing client retention 2. Enhancing relationship building 3. Growing business development talent 4. Looking at the success ratio of pitches and proposals 5. Evaluating community, business and NPO particiipation 6. Updating the competition and economic…
LAWYERS ARE THE MISSING LINK IN ATTORNEY MARKETING - Marketing for attorneys requires them to be in front of prospects and clients. It's the RED ZONE and the typical missing link is the attorney. Think about it - when you bring business development consultants in to train and motivate your lawyers, and get them out in front of prospects and clients, you are acknowledging they are missing from the action. Our newest CLE seminar presents the…
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Service providers need incentives to continue providing top-notch service.That is what most customers believe. Whether a customer engages a vendor for cloud computing, software offered as a service ("SaaS"), outsourcing, or simply the maintenance aspect of a traditional software licensing agreement, if an element of the deal is for the vendor to provide ongoing services, the customer will always seek a financial lever to provide the vendor with an incentive to perform.
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Possessing child pornography is such a potentially serious crime that institutions take pains to keep it off their premises. e-Commerce firms, whether they have significant physical premises or not, are no different.
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Attending conferences has a dual benefit: learning or keeping updated in a substantive area or industry, and business development. Both are critical to a successful practice.
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In the September issue, Part One of this article listed the 12 steps that are essential for a well planned and well executed Client Feedback program. Part One then went on to describe steps 1 through 4a. Steps 5 through 12 will be described herein.
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Privacy issues, data security risks and document-retention nightmares are just some of the issues created when technology falls into an employee's hands.
Some practices grow like wildfire, some are perpetually stagnant, and of course, some decline. Most just grow or not randomly, often without perceptible rhyme or reason other than an aggressive partner or two. It's easy to credit or blame one thing or another ' the economy, lack of marketing effort, even luck. But the decline or growth of any practice is never more than one or two things. It's really a combination of things, and sometimes all of the following dozen.
9 WAYS TO TURN YOUR ATTORNEY MARKETING PRESENTATIONS INTO LEAD GENERATING MACHINES! Are you getting the most out of legal presentations? Presentations, speeches, programs and seminars provide firms with an unparalleled opportunity to market the firm's services directly to your target audience in a cost-effective, high ROI manner. But how can you be sure your're squeezing every ounce of value out of these events? In our newest white paper, "9 Ways to Turn Your Attorney Marketing Presentations into…