BRANDING WITH A COLD IRON: Living (Or Dying) With Fad Words
Fad words, in professional services marketing, have a tendency to wear out and disappear after awhile, which seems to testify to their shallowness. They are then replaced by other fad words, which themselves ultimately wear out.
What's Going On Here?
We often tout customer/client service in our newsletters, particularly Marketing the Law Firm and Law Firm Partnership & Benefits Report, but in many other titles as well. Now and again I worry that we are over-pushing the concept; that maybe we should step back, because we all know that customer service is the backbone of every law firm, right? Apparently not.
Features
<B>BREAKING NEWS</b> 11th Circuit OKs Suit Based on Sexual Language in Office
In a rare win for a plaintiff alleging employment discrimination, the 11th U.S. Circuit Court of Appeals has held that a woman can bring a harassment claim for language not referring specifically to her.
Features
Hiring Assessment Tips and Tools: One Firm's Firsthand Experience
If hiring the ideal candidates to support professional practice is presenting your firm with a daunting challenge, we suggest you consider using one of the available screening programs to test potential candidates for character elements that predict success within your organization.
Features
Seeking Financial Agility in the Face of Rapid Business Change: Survey Links Key Finance Challenges to Major Budgeting Pitfalls
There is no doubt that current economic conditions are more challenging and unpredictable than ever. Those organizations that can muster the courage and the fortitude for incremental change can make huge strides in enhancing their agility and competitive advantage, particularly in times when the going gets tough for everyone.
Features
The Role of Law Firm Treasurer
Recently, we had the opportunity to spend time with two executives, Jeff Hohner, Treasurer for Kirkland & Ellis, LLP and Rick Nietsch, Treasurer of White & Case LLP. These two men are at the forefront of managing the increasingly complex and global fiscal requirements of today's leading law firms.
Features
Profitable Use of Associates
To evaluate its policies and procedures for associate recruiting, career development, and profitability, a firm must take stock of its current recruiting and associate career development program, assess its future needs, and set in motion a unified plan that involves all components of the organization.
Features
Bringing Lateral Attorneys on Board: A Blueprint for Success
Part One of this article discussed the importance of personal ownership of the lateral integration process and the importance of a formal business plan for lateral moves. This second installment addresses the more specific elements of the business plan and other 'how's' and 'how not's' in the lateral integration process.
Features
Supreme Court's LaRue Decision Interprets ERISA's Remedies to Fit a 401(k) World
In <i>LaRue v. Dewolff, Boberg & Associates, Inc.,</i> the U.S. Supreme Court has officially recognized that the times have changed for retirement plans.
Features
L.A. Litigator James Curry Joins Sheppard Mullin
A founding partner of one of L.A.'s few remaining litigation boutiques has jumped to Sheppard, Mullin, Richter & Hampton's Century City office. Entertainment litigator James Curry took his name off the door of White O'Connor Curry, a Century City firm that spun off of what is now Christensen, Glaser, Fink, Jacobs, Weil & Shapiro in an acrimonious split more than a decade ago.
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- Major Differences In UK, U.S. Copyright LawsThis article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.Read More ›
- Strategy vs. Tactics: Two Sides of a Difficult CoinWith each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.Read More ›
- The Article 8 Opt InThe Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.Read More ›
- New AI Suit By Authors Against AnthropicA new class action filed on behalf of several authors alleges that artificial intelligence startup Anthropic committed "brazen infringement" by using "hundreds of thousands" of copyrighted books to train "Claude," its flagship collection of large language models.Read More ›
- A 'Cloud Security Doctrine' for Law FirmsCloud computing may be here to stay, but is it truly safer than the solutions that it's outmoding? The Legal Cloud Computing Association (LCCA) thinks there's a path to greater security, publishing for law firms its first "Cloud Security Doctrine."Read More ›