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Social Media Scene: 2016 -- The Year Everything Changed in Social Media Marketing Image

Social Media Scene: 2016 -- The Year Everything Changed in Social Media Marketing

Larry Bodine

Three megatrends culminated in online business development in 2016, requiring attorneys to change their digital marketing tactics and to re-focus on what produces results.

Features

Partners Approaching Retirement: Transitioning Their Clients Image

Partners Approaching Retirement: Transitioning Their Clients

Joel A. Rose

This article describes a common procedure that may act as a guide to transitioning clients during a partner's pre-retirement years.

Features

Money Laundering Case Puts Spotlight on Law Firms' Use of Trust Accounts Image

Money Laundering Case Puts Spotlight on Law Firms' Use of Trust Accounts

Susan Beck

A $3.5 billion asset forfeiture case that the DOJ brought in July grabbed the public's attention for the alleged purchases involved. But prosecutors also claim that prominent law firms used lawyer trust accounts to hold huge sums allegedly pilfered from the government of Malaysia and laundered through U.S. institutions.

Features

Executive Presence Image

Executive Presence

Sheryl Odentz

Lawyers who exhibit "executive presence" are more likely to make partner, to gain clients' trust and loyalty, and to receive referrals from others. This article discusses what executive presence is and how you can learn it.

Features

The Internal Risks of Managing Client Matter Information Image

The Internal Risks of Managing Client Matter Information

Nancy Beauchemin

Why do so many law firms indulge in risky behavior when it comes to managing their clients' records and information?

Features

Marketing Tech: Unfiltered Impressions Image

Marketing Tech: Unfiltered Impressions

Ari Kaplan

For the second consecutive year, Ari Kaplan Advisors conducted independent anonymous interviews with corporate law department leaders, among others, between Jan. 13, 2016 and Jan. 29, 2016. Their responses are easily applicable to law firms, which are often delivering similar services and even competing with litigation support and technology providers.

Features

Privacy and Security of Personal Information Collected by Employee Benefit Plans Image

Privacy and Security of Personal Information Collected by Employee Benefit Plans

Marc Bussone

High profile cyberattacks and data breaches have become routine occurrences. Cyber threats are so pervasive that many privacy and security experts advise that responsible parties ' like fiduciaries of employee benefit plans ' should prepare for <i>when</i> a data breach occurs, not <i>if</i>. Data collected by employee benefit plans includes sensitive information that makes them a particularly attractive target for cybercrime.

Features

Sullivan & Worcester's Advancement Think Tank Image

Sullivan & Worcester's Advancement Think Tank

Ojen Sirin & Leah Schloss

This article explores a firm's content development initiative experiment from the marketing and professional development perspectives. A group of about eight senior associates, known as SWATT (Sullivan &amp; Worcester's Advancement Think Tank), were charged with developing the content. Here is their story.

Features

Three-Way Stop: Project Management, Technology and Process Improvement Image

Three-Way Stop: Project Management, Technology and Process Improvement

Micah Ascano

Legal Project Management has seen an explosion of interest from the legal industry in recent years. It has been touted as the key to efficient legal work and a cure-all for the woes of fixed fees, fee caps, and lawyers who blow budgets. But what are the drawbacks?

Features

Cybersecurity Beyond Traditional Risk Management Image

Cybersecurity Beyond Traditional Risk Management

Justin Hectus

At a recent CIO panel, an audience member asked the three of us on stage: "What do you see as your number one priority in the coming 12 months?" I responded "cybersecurity" without hesitation. The panelist that followed said that cybersecurity was a priority, but that it is a subset of risk management. This was not the first time I have heard the chief information pro and/or technologist in a large company make that point, and I have to respectfully disagree.

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