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Marketing Tech: Embracing IoT and Big Data Means Embracing Future Success
Karen Ellis
These days, we are continually being bombarded by one new tech concept after another ' the most current being IoT (or the Internet of Things) and Big Data. To feel secure moving our businesses forward among the onslaught of all these changes, it is necessary to simplify our understanding.
Features
How to Run Your Law Firm More Like a Business
Steven A. Davis
&
Tyler Quinn
If your firm is like most, your top goals include growing revenue, and in turn, increasing profitability. You've implemented practice management software, and probably even a customer relationship management (CRM) system to help you achieve those objectives. Now what?
Features
Debating Nonlawyer Ownership of Law Firms
Arthur J. Ciampi
Lawyers love a debate, and it looks like a doozy is set concerning nonlawyer ownership of law firms (NLO). The president of the New York State Bar Association, David P. Miranda, has requested that New York lawyers just "Say No to Nonlawyer Ownership (NLO)."
Features
Millennials Approaching Partnership: Now What?
Sabrina Franconeri
Since debuting in law firms nearly a decade ago, the latest generation of lawyers has raised more than a few eyebrows.
Features
Seven Ways for Law Firms to Improve Client Service
Joi F. Scardo
Question: Do law firms really need to please clients all of the time? Answer: Of course not. Only work to please those clients you wish to keep.
Features
Media & Communications: Engage with Content
John Hellerman
Strategy is a high-value word. When something is "strategic," it is seen to have value and purpose. What then is the strategic value and purpose of thought leadership and content marketing?
Features
The Coming Tsunami in the Legal Profession
William C. Cobb
There have been four waves of change over the last 50 years. We are now entering the fifth wave and this one will be a tsunami. The lawyers who do not recognize the trends will not be able to enter a new era and survive. The fifth wave will turn partnership leverage, compensation systems and the business model upside down. There is not much time to make the incremental changes that will support sustained profitability in law firms.
Features
The Power of the Business Plan
Carol Morganstern
A powerful business plan can change your life, especially if you are in a moment of transition with your practice. Any lawyer who wants to have his or her own clients ' or more of their own clients ' should outline their plan to obtain that goal. Arguably, the most critical juncture is when you are looking at other firms in hopes of making a lateral move, but there are no bad times to put together an action plan for expanding your practice.
Features
<i>Voice of the Client</i>: Practice What You Preach: 2.0
Beth Cuzzone
Your OWN network is just as important to develop and maintain as it is for any professional. Because we spend so much of our time helping others to focus on cultivating their networks, we often neglect to tend to our own.
Features
Sexual Harassment in the Legal Profession: It's Time to Make It Stop
Wendi S. Lazar
In 1992, the American Bar Association called upon members of the legal profession to provide leadership and education in eradicating sexual harassment. According to the 1992 ABA report, "[l]awyers play a special role in educating society about sexual harassment and eliminating it from the workplace.
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