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Seven Axioms for a New Marketing Paradigm

Thalia Zetlin

With the ongoing wave of change shattering traditional marketing models, there is a new paradigm that redefines the way firms market.

Features

Some Media-Related Labels We Can Do Without

Jay M. Jaffe

With so much being written and talked about in the legal marketing arena in reference to social media and other new forms of communication, the author takes a nostalgic look backward.

Features

Movers & Shakers

ALM Staff & Law Journal Newsletters

Who's doing what; who's going where.

News Briefs

ALM Staff & Law Journal Newsletters

Highlights of the latest franchisng news from around the country.

Court Watch

Charles G. Miller & Darryl A. Hart

Highlights of the latest franchising cases from around the country.

A Review of Legal Obligations Reps Owe Artists

Christine Lepera

In a dispute between the artist and a representative, the central issue typically revolves around the extent and nature of the legal duty owed to the artist by the particular representative, and whether that duty has been breached. In complicating instances, representatives may perform multiple functions and wear more than one hat.

Is Your Franchise Still Breaking the Gift Card Laws?

Daniel R. Garner

The potential ramifications of gift card laws are surprisingly extensive, from both a legal and practical perspective. For example, some federal record-keeping and anti-money-laundering requirements apply to the sale of all gift cards. There are also legal and practical concerns regarding what terms and conditions a franchisor should apply to its card.

Motivational Outreach for Law Firm Leaders

Marguerite G. Downey

There are five lessons that law firm leaders can incorporate into their approach that will improve morale and tangibly increase productivity.

Features

Class Action Waivers in Employment-Related Arbitration Agreements

K. Bryance Metheny

For all employers, especially franchisors and franchisees who often utilize unique employment models, <i>Concepcion</i> and the cases interpreting it provide valuable lessons. Businesses have been given a road map for every contractual agreement in which arbitration provisions might appear, and the signposts point to fairness.

The Law Library

Nina Cunningham

During the last 20 years, enormous changes have occurred in the information industry. This has affected not only libraries, including private law libraries, but also law librarians and IT staff.

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MOST POPULAR STORIES

  • Surveys in Patent Infringement Litigation: The Next Frontier
    Most experienced intellectual property attorneys understand the significant role surveys play in trademark infringement and other Lanham Act cases, but relatively few are likely to have considered the use of such research in patent infringement matters. That could soon change in light of the recent admission of a survey into evidence in <i>Applera Corporation, et al. v. MJ Research, Inc., et al.</i>, No. 3:98cv1201 (D. Conn. Aug. 26, 2005). The survey evidence, which showed that 96% of the defendant's customers used its products to perform a patented process, was admitted as evidence in support of a claim of inducement to infringe. The court admitted the survey into evidence over various objections by the defendant, who had argued that the inducement claim could not be proven without the survey.
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