Professional Development: Personal Marketing Plans
A few years into their careers, talented professionals feel pressure to develop business. For sole practitioners, that pressure comes from their bank accounts. In mid-sized firms, it may come from their managing partners. And in large firms, it's likely to come from a marketing director.
Marketing Tech: The Top 10 Law Firm Blog Best Practices
For any lawyers still debating whether or not to start blogging, it's time to get off the fence. Here's what you need to know.
The Business of Branding: Gear Your Bios to Your Clients
How to create an outstanding attorney bio on your firm's website that will attract, and not bore, potential clients.
Features
Successfully Finding, Hiring and Managing Marketing Consultants and Agencies
There's no one perfect solution for finding the right consultant, making a "good hire" and then effectively managing that resource, but there are a few guidelines that can, at least, set you on the right path.
Features
Social Media
When used in a conscious and planned manner, social networking sites can offer a number of benefits to the firm as well as individual attorneys and staff.
Features
Women Champions
Women lawyers will develop their practice and client development skills more effectively if they are mentored and championed by other women lawyers. Here's why.
Aligning Mentoring Programs with Core Competency Models
This article discusses the best practices to intertwine competency models with career-focused mentoring programs. The authors believe aligning these two structures offers the best way to develop and retain legal talent.
Features
More Firms Put Non-Lawyers at the Top
The point of this article is not to determine exactly who should run a law firm, but to explore some factors worth considering when contemplating the most effective and efficient form of law firm leadership.
Retail e-Commerce Gains Again, Sets Record for Percentage of All Sales
e-Commerce in the retail sector is up again for the second time this year, with the latest jump in the second quarter, according to the U.S. Census Bureau's survey of quarterly retail commerce.
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