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Law firm marketing is about being found, not chosen. How you get found is through publicity, media outreach, networking, collateral materials, conducting and attending workshops.
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It's hard to imagine a more perfect opportunity for legal marketing professionals to earn a seat at the leadership table than the pricing revolution happening today in our industry.
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While the call for tort reform is a continuing cry by opponents of our civil justice system, the necessity for, and the scope of, reform remains largely debatable.
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This article underscores the necessity of understanding the importance of preserving evidence given the jurisdictional differences in spoliation law.
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What is required to establish the minimum contacts necessary to exert specific personal jurisdiction over a foreign defendant in a forum state?
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There's a new legal model in town ' ushered in by a new era of law firm client ' requiring firms to streamline operations and capture cost efficiencies at every level while also maintaining the high quality of services on which their reputations are staked.
When you send a document to someone electronically, what's your preferred tool? Do you turn to File Transfer Protocol (FTP)? Or perhaps a thumb drive? For many lawyers and legal professionals (and this won't come as a surprise), the go-to tool is e-mail. It is easy and lawyers get it. But from an IT perspective, e-mail poses many problems.
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If the firm of the future is to compete successfully, the role of the professional is to be aware of the need for thoughtful and professional competition, and to be educated in the skills of competitive marketing.
Growing a firm without updating the way documents are handled is costly and creates chaos. By consolidating all of these documents into a centralized Document Management Software (DMS) system, you have the ability to put documents at the fingertips of the right people at the right time.