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Most law firm marketing focuses on a tiny slice of the market, on companies with 500 or more employees. Yet, these large companies comprise a mere 0.31% of all companies in the U.S.
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Part One of this article listed the nine components of the How best practices. It then went on to describe the first four; the remaining five are described herein.
If you are in marketing/public relations, you know media databases are invaluable tools when it comes to doing business. But you're probably equally aware that nothing in life is perfect, especially these online media lists.
Features
In the arenas where legal marketing professionals play, like in football stadiums, superior performance comes from consistent conditioning and repeated, flawless execution.
This article discusses recent decisions regarding the use of copyrighted material in legal proceedings and the applicability of the fair use defense to allegations of infringement.
Figures released last month put estimated U.S. retail e-commerce sales for the second quarter ' adjusted for seasonal variation, but not for price changes ' at $47.5 billion, an increase of 3 percent from the first quarter.
We have entered a world where it is commonplace for attorney and client to work in different time zones. And, as attorneys increasingly compete for business in a wider marketplace, there will be a fundamental shift in how law firms operate ' and develop business.
Features
If you are confused about how to create a social media policy, for communication that involves any group that requires some protection, you are not alone.
Features
On June 27, 2011, the U.S. Supreme Court issued a decision addressing personal jurisdiction over foreign manufacturers for product liability claims involving products shipped to and sold in the United States.
Features
After <i>Riegel</i>, federal appellate and district courts have reached divergent conclusions regarding the level of specificity required to plead a parallel claim that survives a motion to dismiss. This article provides an overview of the case law on the topic.
