It started with what probably sounded like a good idea at the time: a 2008 effort by the Florida Bar to amend the state's baroquely detailed attorney advertising rules to account for the ways in which attorneys use Web sites. But it went too far.

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For most new partners, marketing requires a commitment to effectuate a deliberate plan over multiple years. Build on your skills and prior experiences and develop a niche ' something unique to offer clients and referral sources.

Firms must assess their goals and culture to design the most effective program for the firm. Providing attorneys the much needed, and desired, training will lead to a thriving practice for years to come.

The media industry is in more turmoil than any time in history. So the public is less informed and much less interested in being informed. Right? Au contraire! Here's how to tailor your message.

What do you do for a living?" If you answer with a conversation-killing noun as opposed to a brief, leading, and engaging phrase, the opportunity for rainmaking is thwarted before it ever has a chance to begin. But it doesn't have to be this way.

A recent ruling of interest.

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In his "Reason in Common Sense, The Life of Reason (Vol. 1)", George Santayana wrote: "Those who cannot remember the past are condemned to repeat it." We all can benefit from reviewing the lessons learned from past mistakes, whether committed by ourselves or others. The medical device industry would be well-served in heeding Santayana's warning; review of the Food and Drug Administration's enforcement in the pharmaceutical promotion area could offer insight into how it might minimize…

Many product liability litigators have experience in dealing with first-party spoliation or assertions of spoliation, either when their own clients are alleged to have spoliated evidence, or when the opposing party purportedly has done so.