Features
RFPs ' What's Important in 2011?
In 2010, law firms received on average three times the number of RFPs than they received in 2007. This means much more work for high-level partners and law firm marketers.
Features
What Are Law Firms Doing to Develop The Next Generation?
It's a brand new year. What are law firms doing to develop the next generation of successful lawyers and rainmakers in 2011 and beyond?
Developing Client Loyalty Brings Both Firm Growth and Client Value
Today and in the future, a successful law firm's culture must include investment in the business-development sales engine. While classical marketing investments continue to be needed, they are no longer enough.
Get on the Winning Side of Alternative Fee Transactions
Marketers at mid- to large-sized firms can win more business from major corporate clients by offering alternative fee arrangements ("AFAs") ' despite the bipolar response of companies to them.
Think Big Picture for Firm Pitches
At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.
Features
ACC Value Challenge
We have all heard about the ACC Value Challenge and much has been done to help in-house counsel close the gap between legal budgets and value received from law firms.
Features
Legal Times, They Are a'Changing
The year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization.
Features
Letter from the Editor
A Note from the new Editor-in-Chief of Marketing the Law Firm
District Court Dismisses Medicare's Suit Seeking Reimbursement from Defendants, Insurers And Attorneys
A look at <i>United States of America v. Stricker, et al.</i>, in which Medicare sought reimbursement for payments that it had allegedly made for medical care provided to a settling class members.
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