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Today and in the future, a successful law firm's culture must include investment in the business-development sales engine. While classical marketing investments continue to be needed, they are no longer enough.
Marketers at mid- to large-sized firms can win more business from major corporate clients by offering alternative fee arrangements ("AFAs") ' despite the bipolar response of companies to them.
At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.
Features
We have all heard about the ACC Value Challenge and much has been done to help in-house counsel close the gap between legal budgets and value received from law firms.
Features
The year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization.
Features
A Note from the new Editor-in-Chief of Marketing the Law Firm
A look at <i>United States of America v. Stricker, et al.</i>, in which Medicare sought reimbursement for payments that it had allegedly made for medical care provided to a settling class members.
Features
Thanks to a recent act of Congress, the oil spill may be seeping into product liability law. Meet the SPILL Act.
Features
This article reviews two cases ' one decision and one case under review by the U.S. Supreme Court ' in which class counsel sought certification of a class after a similar class was denied certification in another jurisdiction.