Technology in Marketing: The State of Law Firm e-Mail Marketing
E-mail marketing offers law firms a professional way to proactively remind clients and other contacts about a firm's experience and expertise. Here's how to measure good results.
Features
Medical Malpractice Litigation and 'Never Events'
In last month's issue, the authors discussed the concept of "Never Events": things that should never occur absent negligence in hospitals or other health care settings. The discussion concludes herein.
Liability Risks Hamper Clinical Trials
In last month's issue, the author noted a systemic problem with the distribution of risk during drug clinical trials. Although clinical trial sponsors invariably carry insurance, their coverage may not pay for all of the damages suffered by trial participants. This can leave doctors and hospitals at risk.
When Technology Enters the Courtroom
In the recent appeal of a jury verdict in a medical malpractice case, the unsuccessful plaintiff challenged a judge's refusal to allow his counsel to conduct Internet searches of potential jurors during <i>voir dire</i>.
Guarantee Alternatives to Improve Your Close Rate
If you are providing financing or bonding to small and mid-sized businesses, your firm will likely require personal guarantees from the principals of the client company. A competitive strategy to soften the perceived impact to those making the guarantees and to allow your company to mitigate its risk may be one of the keys to winning new business.
Features
Recruiting and Developing Associates
Ensuring longer-term and continuous improvements in providing greater value, and therefore sustaining higher levels of client satisfaction, requires addressing areas that have received little attention in the whole value discussion ' the recruiting and development of associates.
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