Technology in Marketing: How to Drive Traffic to a New Niche Law Blog
Blogging is hot among lawyers, but for every lawyer who launches a new blog, only a small percentage ultimately develop high levels of traffic and a loyal leadership. The question thus arises: What does it take to successfully launch a new law blog?
Client Intelligence: Q & A with Emily Cunningham Rushing
The author recently interviewed Emily Cunningham Rushing, the CI Specialist at Haynes and Boone LLP. Ms. Rushing spoke about CI at her law firm, how her education has shaped her career, and how she sees CI evolving over time.
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IP News
Highlights of the latest intellectual property news from around the country.
Insurance Coverage for Trademark Infringement Lawsuits
This article provides an overview of case law holding that insurance companies are obligated to provide coverage for trademark claims under advertising injury coverage, even when the word "trademark" does not appear anywhere in the policy. Further, it discusses rulings on the prior publication exclusion, which insurers frequently assert applies to advertising injury in the trademark infringement context.
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Professional Development: Maximizing the Impact of Women's Programming
It's no secret that our clients are busy. From spa days to fancy dinners, they likely have more invitations for law firm networking events than they have the time (or the desire) to attend. This is especially true for our female clients, who often find their available time further compressed by obligations outside the office.
The Place to Network: Working ' and Networking ' for a Cause
By investing your time, skills and money in volunteer efforts, you stand to benefit your own morale, while also making and furthering contacts that can be extremely helpful to your legal career, both now and down the road.
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Law Firm Leadership: Giving Feedback
The goal of feedback is improved performance. Teams committed to giving honest, constructive, thoughtful, feedback are intelligent, self-correcting and constantly improving their individual and team performance.
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Virtual Worlds
Given the rising popularity of virtual worlds and the ability to generate real-world income from activities within the virtual realm, it is not surprising that the virtual marketplace is thriving and that trademark and copyright infringements occur on a regular basis.
Announcing the Fifth Annual MLF 50
What a year it has been and now once again, it is time for law firm marketing and communications departments to start thinking about their submissions for consideration to earn a spot on the coveted MLF 50 ' The Top 50 Law Firms in Marketing and Communications.
Federal Circuit Puts Teeth in the 'Process' of Product-By-Process Claims
Is a "product by process" claim infringed by products that are made by other processes? After 17 years of waiting, the Federal Circuit emphatically answered the question: No; product-by-process claims are only infringed by products made using the claimed process. Although the law now appears to be clear, the strongly worded dissent questions the soundness of the ruling and warns of potentially far-reaching implications for the pharmaceutical and biotech industries.
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