The federal jury verdict for Universal Music defendants, in a suit over digital royalties brought by a production company entitled to a share of rapper Eminem's royalties, was a loss for artists and producers seeking 50% of a label's net revenues from digital download and ringtone sales of the artist sound recordings.

Are you a successful communicator? Are you thriving at your firm and with your clients by raising your communication bar and keeping it high? The following four principles will enable you to improve your effectiveness when communicating orally or in writing with colleagues and clients.

Features

The importance of having a robust compliance policy to review the content of proposed advertisements is well-known and widely accepted. But what may not be as familiar is the need for a separate policy focused on the means of disseminating such advertising.

If your law firm is distributing e-mail newsletters to clients, it's not enough to just click "send." To ensure that you are maximizing the experience of your subscribers, and thereby promoting loyal readership, you need to consider "best practices" in e-mail design.

Features

Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.

In the December, 2008, issue of Marketing the Law Firm, we began a series entitled "Researching the Economy." The discussion continues this month with a look at client-potential research.

Features

The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.

Opportunity knocks when you least expect it ' but will it knock when the economy is in freefall and the legal profession is seeing some of its worst layoffs ever? The answer is ' maybe ' if you network!