The Place to Network: Advanced Online Strategies for Lawyers
Creating a LinkedIn account, a Facebook page, responding to a blog post, or joining relevant legal listservs are all valuable steps toward harnessing the power of this exciting new wave of Internet-based communication. But here's how to go "beyond the basics."
Court Watch
Quiznos' Termination Of Franchise Agreement Declared Unlawful <br>Competing Restaurants Each Incur Partial Loss of Trademark Rights
How to Fix the U.S. Auto Industry: A Dealership Perspective
It is widely acknowledged that the financial bailout of the U.S. automobile industry will not be sufficient to return the industry to solid financial condition. Estimates are that manufacturing and distribution capacity is about 30% above likely demand for the foreseeable future, so a broad restructuring and downsizing is probably needed. FBLA asked legal experts what they would do to change laws affecting the relationships of auto manufacturers and auto dealers to accommodate the necessary restructuring.
Technology in Marketing: Is Your e-Communication Being Read?
Any way you look at it, e-communication gives you and your firm exposure in an existing or potential client market. Here are the ins and outs.
Dual Franchise Co-Branding: A Cautionary Tale
With the state of the economy, even a strong business like the franchise industry is feeling the proverbial pinch. While still growing and enjoying measures of success, franchisors are dealing with fewer leads and fewer sales of franchises. In such times, franchisors may look to alternative means to increase sales volume while reducing expenses. One alternative franchisors may begin to consider is co-branding.
Revisiting MLF 2008: What You Missed!
Last month, Marketing The Law Firm took a look back at 2008 with pared-down versions of one article each from our January to June issues. In this issue, we continue to look back at 2008 with articles from the July to December issues.
It's Going to Be a Green Year
Clean energy is a top priority for the Obama administration and the new Congress. The President's campaign pledges and post-election comments posit clean energy as a key element for advancing the nation's economic recovery, fostering energy independence, addressing climate change, and reinvigorating American leadership in innovation and manufacturing.
Renewable Energy Leasing Opportunities
Lately there has been increased interest in the use of sale-leasebacks as a financing mechanism for solar projects. While most of the activity to date has involved solar projects, there is no reason that sale-leasebacks could not be used to finance other types of renewable energy or other energy projects eligible for investment tax credits under Section 48, such as fuel cells, geothermal or certain combined heat and power facilities, as well as integrated gasification combined cycle and other advanced coal-based generation projects under Section 48A or gasification projects under Section 48B.
Online Travel Companies Avoid Local Taxes
For the first time, a federal appellate court has held that online travel companies cannot be compelled to collect and pay local "bed" taxes on the rooms they sell to consumers. Similar disputes nationwide have been percolating through federal and state courts challenging the application of occupancy tax laws, written before online travel booking took off. The various suits sought payments from online firms.
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MOST POPULAR STORIES
- New York's Latest Cybersecurity CommitmentOn Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.Read More ›
- INTERVIEWIn this exclusive interview with International Franchise Association (IFA) chairman Steve Siegel, Associate Editor Kevin Adler, asks about policy priorities for 2003, and other legislative and regulatory developments that affect the franchise industry.Read More ›
- Pension Plan Termination Premiums in BankruptcyIn a case of timely significance, the Second Circuit Court of Appeals has recently ruled that pension plan termination premiums are not "claims" subject to being discharged under a Chapter 11 plan, but rather, must be paid in full upon emergence from bankruptcy.Read More ›
- <b><i>Social Media Scene:</i></b> How Social Are Your Social Media Activities?The modifier "social" is supposed to separate social media from other forms of marketing and PR. But the tactic's social aspect is also the part that either prevents us from using it or from using it as the two-way communication tool it's supposed to be.Read More ›
- The 'Friendly Fraud' ChargebackThe abuse of the chargeback option has resulted in a "friendly fraud" epidemic harming not only merchants, but the very consumers the programs were designed to help.Read More ›