Online sweepstakes and contests are well known devices that traditional and e-commerce firms and related operations frequently use to promote their products and services. While these tools of the online-promotions and online-marketing trade offer the promise of a cost-efficient way to target interested consumers and create a great deal of buzz, they are hardly trouble-free, and a myriad of traps await the unwary. The attorneys general of several states closely regulate and monitor sweepstakes and contests, and failure to conduct promotional and marketing campaigns properly can result in enforcement actions and consumer lawsuits, so be sure to operate a sure thing instead of taking a gamble.

Demands for consumer 'extra effort' from Web merchants or service providers could become very common after a mid-2007 federal court ruling ' <i>Douglas v. Talk America, Inc.</i> In that case, a federal appeals court considered what it labeled an 'issue ' of some significance, (which) potentially affects the relationship of numerous service providers with millions of customers: ' whether to enforce a modified contract with a customer where the customer claims that the only notice of the changed terms consisted of posting the revised contract on the provider's Web site.'

The recent flurry of activity in behavioral targeting has privacy advocates sharpening their proverbial claws and ready to enter the fray. Indeed, between Google's merger with DoubleClick, AOL's acquisition of Tacoda, and Facebook's announcement that it may leverage user information to generate advertising revenue, there's plenty to talk about. For e-commerce counsel, the primary issue emerging is whether our jurisprudence can balance privacy interests against the advertisers' business interests, or whether such things are better left to those most vested in the issue. This article delves into the relationship between the quality of the online experience and the extent to which personal information should be shared with commercially interested parties.

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Does anyone in your firm still use ledger sheets and a calculator for computations rather than set up a spreadsheet? Absolutely not! Does anyone in your firm create footnotes manually instead of using the 'Insert Footnote' feature in your word processing program or, worse, hand redline a document? Never! Using these old methods despite software that is taken for granted today seems, well, inconceivable. However, if your litigation attorneys and secretaries are not using productivity-enhancing software to prepare their tables of authorities ('TOAs'), they are missing out on a major opportunity to streamline their production of briefs.

Lit'ra's Change-Pro Suite is a collection of utilities for Word, Excel, PDF and image files. The suite includes applications to redline both Word and Excel files, to create and edit PDF files, to remove metadata from Microsoft Office files and to capture Windows screens.

While e-discovery may be Greek to many, it is those documents written in Chinese, Japanese, Korean and Russian that cause much of the trouble. These 'multi-byte' languages have exponentially more characters than the 26 letters and few other punctuation marks that Latin languages like English, Spanish, French and German need. In fact, the number of Chinese characters included in the Kangxi dictionary is over 47,000 (though only 3,000-4,000 are reportedly necessary for full literacy). The impact on e-discovery is significant considering the increased sophistication necessary for case evaluation.

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Virtual data rooms ('VDRs') offer legal and financial professionals an array of advantages. Overall, VDRs make it possible for lawyers and other deal advisers to focus more on the substantive work to be done and less on procedural aspects of deal management.

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