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HTML e-mail (that is, e-mail with images and formatting as opposed to straight text) remains an excellent tool for attorneys to promote their expertise to a targeted group of clients on a recurring basis in a discrete, professional manner. As more and more law firms embrace e-mail as a marketing tool, it is important that they follow 'best practices' in design and coding to ensure that their e-mail communications generate optimal results. While the discussion may be a bit technical, the considerations discussed in this article are every bit as important as the content in your e-mails.
The popularity of the practice group ' an entity within a firm comprised of those who practice a specific area of law or serve a specific industry ' is well grounded, in that it opens a number of advantages to managing a practice and better serving clients. But so complex and management sensitive are practice groups that they open, as well, the easy propensity to misuse the practice group concept in a classic case of poor management canceling the value of a good concept.
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I have always enjoyed trying to understand why some people are very successful and why others are not. Interestingly, I have found many of the most successful people also have greater fulfillment in their personal and family lives. How can this be so? Put simply, they understand both their career and life priorities, they develop a plan based on these priorities, and they use their time wisely. Most of us start our law careers with great enthusiasm and then, to borrow a phrase from a new Seth Godin book, 'we hit the dip'. This clarity of career and life priorities helps successful lawyers get through the dips.
If pressed, undoubtedly any woman attorney could come up with a litany of reasons why she cannot be a rainmaker or proactive networker, ranging from responsibilities at home to discrimination or being underestimated in terms of capabilities by bosses or clients, both male and female. The good news is that rather than searching for excuses, many female lawyers are aggressively and successfully networking to develop their client rosters despite challenges they face.
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The first half of 2007 revealed some new trends in law-firm marketing, including structural shifts in departments that are yielding the addition of new job functions. This has made the quest for talent to fill these roles exceedingly difficult.
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Once again, it is time for law firm marketing and communications departments to start thinking about their submissions for consideration to earn a spot on the coveted MLF 50 ' The Top 50 Law Firms in Marketing and Communications.
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Satellite Television/Programming-Exclusivity Agreements.
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Every night in Las Vegas, Baby Boomers plunk down $47.30 each and file into the Sahara Hotel & Casino's Congo Room to revisit the sounds of their youth. They've come to spend an evening with 'The Platters, Drifters, Coasters.' It's a performance steeped in nostalgia, save one element: None of the artists on stage were ever members of the musical groups that most remember as the Platters, the Coasters or the Drifters.
