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Features

Exclusive Use Provisions: Practical Considerations for Landlord's Counsel

Dominic J. De Simone

Part One of this article discussed the scope of the exclusive use provision, reasonable exclusions from the provision, and future exclusives. The conclusion addresses ceasing operations, assignees and subtenants, and violation of the exclusive use provision.

Multiple Debtor Representation

Jack L. Smith

The complex structure of modern corporate entities presents unique challenges when it comes time for a Chapter 11 filing. In addition to facing the fundamental questions of whether Chapter 11 is the right course, when it should be filed, and what the ultimate reorganization strategy should be, management and its counsel must grapple with how to manage a multiple debtor filing. For example, which entities should file? How should the filings be timed? How can the separate interests and obligations of each entity be respected and yet be coordinated in such a way as to make reorganization of the overall enterprise manageable from a practical standpoint? The widely accepted approach is to implement an essentially simultaneous filing on behalf of most or all of the entities in the corporate family. In the interest of efficiency and cost control, a single set of debtors' counsel most often represents all the filing entities, with each of the individual cases jointly administered under a common umbrella.

Features

The Class Action Fairness Act: The Meaning of 'Commenced' After 1 Year

Lianne S. Pinchuk

The first part of this article discussed how the date of commencement in state court and how adding a new defendant impact removal of a class action case to federal court under CAFA. The conclusion addresses whether amending the complaint 'commences' the class action for purposes of CAFA.

Features

<b>Meyerowitz on Marketing:</b> Legal Jobs You've Never Heard of Before

Steven A. Meyerowitz

Taking a page from the corporate world, law firms are adding a variety of new positions to help their lawyers and staff, to benefit their own operations, and to improve their relationships with clients.

<b>Sales and Service Strategies</b> Establishing a Key Client Sales Initiative

Silvia L. Coulter & Jim Cranston

We at <i>MLF</i> are pleased to announce this new bi-monthly column featuring knowledge and information about sales and service excellence tips and tools, and thank LSSO for contributing authors and content.<br>We begin with guidelines for establishing the firm's major client sales initiative for success.

<b>Technology In Marketing: </b> Time to Upgrade Your Firm's Web Site?

Joshua Fruchter, Esq.

Despite their importance, many law firm Web sites are outdated ' having been designed, developed and launched several years ago when Web technologies were far less advanced than they are today. As a result, many law firms are not taking advantage of new technologies that could simplify site maintenance, improve the 'user experience' of site visitors, and more effectively promote the firm's expertise. <br>This article reviews some new technologies that firms should consider when evaluating whether their Web site is in need of a functional upgrade.

<b>Op-Ed:</b> 'I Am Woman, Hear Me Roar' ' or Not!

Elizabeth Anne 'Betiayn' Tursi

With the exception of about 15 firms nationwide, there are no solid programs that truly benefit women in law firms. Yes, many firms list their women in law programs on their Web sites, and several tout their programs as being at the forefront of the movement, but this is not the reality. While there are lots of women in law firm programs, most of them merely exist to 'paint a picture' that will demonstrate to clients that they are diverse. For all intensive purposes, this is a joke ' and the joke is on the women in these firms. Is it any wonder that many women leave law firms to either go in-house or leave the profession entirely?

<b>Media & Communication Corner: </b>In-house Interview With Joshua Peck

Vivian Hood

One of the questions I am most often asked relates to the area of public relations and particularly how media is handled in law firms as it impacts marketing and business development. To answer those questions, I am pleased to introduce a new series that will feature interviews with top law firm in-house public relations professionals. These interviews will be conducted by the public relations team of Jaffe Associates.

Counterpoint: Marketing in Law Firms

Melchior S. Morrione

I found your Op-Ed piece, 'The Land of Wannabe,' in the May 2006 issue of Marketing The Law Firm, to be a valid assessment of what I believe to be a failed incursion of 'marketing' into the business of law firms. You conclude that if the right marketers were available, law firms might figure out how to use them. However, I don't see this happening by any evolutionary or natural process, for all the reasons it has failed to date.

Lessons Learned: The First Step to Successful Law Firm Marketing

Nathan Smith

As a marketing junkie, I am always looking for that yet-untapped space in which to implement good business-development practices. I found that the legal field area was crying out for attention. <br>Law firms are slow to warm up to dedicated marketing programs. The most tactical entry was a flank attack. By working my way through the third-party sidelines, I maneuvered to my ultimate goal: Director of Marketing at a respected firm.

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