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Features
Once again, our readership has requested that we launch a listing of The Top 50 Small to Mid-Size Law Firms in Marketing and Communications. I'm a big believer that many smaller firms can 'do more with less' in terms of marketing dollars. I've seen very inventive and forward thinking marketing strategies come out of some of smaller to mid-size firms, and so for that reason and many others, here is an opportunity for those firms to showcase their marketing and communications strategies. This listing will bring to bear all the achievements of these firms. My hope is that as many firms as are eligible will submit essays so that the listing will showcase these worthy firms.
Features
Management guru and author Peter Drucker said, 'If you can't measure it, you can't manage it.' So why is it that so few law firms measure their marketing efforts? Why is it that so many CMOs that are getting hammered by partners to demonstrate ROI on their efforts can't do it?
Back in 2004, I wrote an article announcing that the PM Forum was arriving here in the U.S. and that the New York Chapter was being launched. That was then and this is now. The new and improved version is having its inaugural soiree in New York City on May 4th from 6:00 p.m. to 9:00 p.m. at the Club Metropolitan.
Obtaining a high search-engine ranking may no longer be enough to realize the business potential of a blog. The reason is that as the use of blogs as a marketing tool proliferates among lawyers, differences in quality between blogs covering the same topic will become evident. There are only so many blogs that prospective clients can read on a daily basis, and as the number of choices grow, readers will become more and more selective. It is therefore critical for any lawyer launching a blog to consider 'best practices' that will set his or her blog apart from the pack.
Features
The second installation of our series exploring the inside scoop from top media outlets took us to Chicago-based InsideCounsel. The longest-running monthly magazine serving general counsel and other in-house legal professionals, Inside-Counsel is the evolution of the former Corporate Legal Times, which was launched in 1991. We spoke with executive editor Robert Vosper to discuss the magazine's success and discover how he determines what stories and issues get covered.
The rise in white-collar prosecutions has been accompanied by an escalation of fights between prosecutors. The inevitable tension, if not enmity, that arises when multiple prosecutors chase the same target presents potential opportunities for the white-collar defense counsel. True, the client's perspective might be similar to that of a prey stalked by hungry carnivores. But his or her counsel should carefully assess whether a client's case can, in fact, be advanced by exploiting a law enforcement turf battle.
Features
It will come as no surprise to anyone reading this piece that law firm marketing is still, for the most part, not getting the respect that it has so desperately sought. For the past 17 years, I have watched with great anticipation as to whether law firm management would embrace marketing as a vehicle to enabling law firms to better compete. But alas, all I have been witness to is a revolving door of directors and, more recently, Chief Marketing Officers who come and go at a rate that belies understanding.<br>I'm certainly not the first to report on this constant rotation of marketing executives, but I think I'll be the first to give an honest assessment of why there is such a turnover in our industry.
Too often, criminal defense attorneys file boilerplate '<i>Brady</i> motions' seeking in essence 'any and all information which may be favorable to the defendant and material to the issue of guilt or punishment.' <i>Brady v. Maryland</i>, 373 U.S. 83 (1963). Prosecutors respond in cookie cutter form that they are 'aware of their <i>Brady</i> obligation and will disclose such evidence when and as appropriate.' This might be on the eve of trial, mid-trial, or even post-trial. If truly pressed at the motion stage with a detailed <i>Brady</i> request, some prosecutors and courts have relied on <i>Strickler v. Greene</i>, 527 U.S. 263, 280 (1999), as grounds for denying the defense request.
